Wine and Music Meet with AIX Rosé and Playlister’s Seasonal Summer Soundtrack

This summer, Provençal winemaker AIX Rosé is celebrating the season's arrival by launching the second playlist in its seasonal series on June 21st, the first day of summer. This special release, created in collaboration with world-leading music curation company Playlister, coincides with the official start of summer and invites fans to enjoy their highly awarded 2024 vintage, AIX Rosé.

While the right music can contribute to a complete sensory experience—enhancing the enjoyment of the finer things in life, including food and interiors— music’s importance is often underappreciated when it comes to indulging in a carefully selected bottle of wine.

In response, AIX Rosé is unveiling a special playlist, AIXperiences Under the Sun, designed with perfect pairings in mind. Drawing inspiration from the harmonious relationship between chefs and sommeliers, who work together to curate perfect combinations, AIX and Playlister have closely collaborated to offer a bespoke musical experience that elevates the wine-drinking ritual to new heights.

The special AIXperiences Under the Sun playlist will be available on June 21, 2025. @aixrose_official

Comprising 30 tracks, the playlist matches the length of the highly successful spring edition, offering listeners more variety and depth—removing the pressure of “playing DJ” and providing a seamless soundtrack for a bright summer day. Savoring Summer: AIXperiences Under the Sun celebrates warm, soulful house sounds inspired by AIX’s lively flavor profile and the unfolding of summer — a selection to soundtrack the carefree spirit of the season, where laughter lingers into the evening, chilled drinks can be enjoyed beneath the open sky, and each song fuels a sense of adventure. Inspired by golden sunlight and the scent of summer, AIXperiences Under the Sun is the perfect musical accompaniment to days by the beach, on the road, or simply soaking in the moment with friends.

“From sharing experiences with friends over great wine, music and food to launching AIX, the sound that represents our wine and ethos has always been of particular interest,” says Victor Verhoef, Marketing Director of Maison Saint Aix. “This summer, we want to take all the pressure off your social gatherings by collaborating once again with Playlister to create specially selected soundtracks to pair with our wine. We hope you find them as perfect a match as we do.”

“Much like Maison Saint Aix produces AIX using the perfect blend of grapes, at Playlister, we’re always seeking the ideal pairing — matching the very best music to the very best spaces. From a sunny seaside terrace to a glitzy hotel rooftop, the experience of drinking a crisp glass of rosé is elevated by a thoughtfully selected soundtrack,” says Playlister co-founder Ben Bridgewater. “We explore a diverse range of sounds, considering the wine’s flavor profile, the terroir, the setting, and above all, sounds that evoke the spirit of summer.”

AIX Rosé and Playlister’s AIXperiences Under the Sun playlist will be available on their Spotify profiles and featured across Instagram starting June 21st. But stay tuned — more playlists are on the way, and previous ones are still online and ready to be enjoyed.

About Maison Saint Aix and AIX Rosé - Set in the hills north of Aix-en-Provence, Maison Saint Aix is one of the largest domaines in the AOP Coteaux d’Aix-en-Provence appellation. Its premium Provence rosé, AIX Rosé, is an award-winning wine that brings the laid-back elegance, spontaneity, and generosity of Provence to new places around the world. AIX is available in over 50 countries, at carefully selected venues near you.

About Playlister - Founded in 2008 by Ben Bridgewater and Dan Lywood, Playlister is one of the world’s leading music curation companies. With offices in London and Sydney and a global client base that includes acclaimed restaurants, hotels, fashion brands, and retailers such as Art Farm, The Standard Hotel Group, Harts Group, Caprice Holdings, and The Ivy Collection, Playlister prides itself on creating entirely bespoke musical identities.

Artwork courtesy of AIX Rosé.