Los Angeles, CA – August 15, 2025 – Serendipity Wines is excited to announce a new distribution partnership with Provence Rosé Group/MDCV-USA for the California market.
Provence Rosé Group/MDCV-USA brings some of the most celebrated wines from Provence to the U.S. These carefully curated estates share a commitment to sustainability, authenticity, and wines that truly capture the spirit of the region. As part of the new partnership, Serendipity will take over California distribution for Château de Berne and Ultimate Provence, ensuring a smooth handoff for current customers while also introducing these Provençal wines to new accounts across the state.
“Provence Rosé Group has earned an outstanding reputation for quality and for showcasing some of the most distinctive wines from Provence,” said Seth Fagelman, CEO of Serendipity Wines. “We’re thrilled to join forces and help grow their footprint in California.”
“Serendipity’s focus on relationships and quality is exactly what we look for in a distributor,” said Tony Marino, California State Manager for Provence Rosé Group/MDCV-USA. “Their strong presence in California will help us keep building momentum and connect with more wine lovers who appreciate the elegance and authenticity of Provence.”
This partnership marks another step in Serendipity Wines’ growth in California and strengthens its reputation for working with exceptional producers from around the world. The addition of Provence Rosé Group/MDCV-USA adds even more depth to Serendipity’s carefully chosen portfolio.
About Provence Rosé Group/MDCV-USA
Provence Rosé Group/MDCV-USA represents a collection of exceptional wineries in the heart of Provence, including Château de Berne, Ultimate Provence, Château Saint Roux, and Château des Bertrands. Committed to sustainability, authenticity, and excellence, Provence Rosé Group/MDCV-USA brings the distinct terroirs and traditions of Provence to wine lovers around the world.
About Serendipity Wines
Serendipity Wines is a trusted distributor and national importer of premium wines and spirits, dedicated to delivering exceptional service. For over two decades, the company has built strong relationships with family producers who share a commitment to quality, authenticity, and sustainability.
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