Hill Country Road Show: Rosé To Rebuild Raises $33,467 For Flood Relief Efforts

Horseshoe Bay, TX  (September 16, 2025) — Texas Hill Country Wineries (THCW), in partnership with Horseshoe Bay Resort, is proud to announce that the Hill Country Road Show: Rosé to Rebuild raised $33,467 to support flood relief efforts in the Texas Hill Country.

The fundraiser, held on Saturday, September 6th at Horseshoe Bay Resort, welcomed hundreds of guests to a vibrant walk-around tasting experience featuring 35 Hill Country wineries pouring rosé and other Texas wines. In addition to ticket sales, the event’s silent auction, sponsorships, and merchandise sales all contributed to the final donation amount.

Proceeds from the event will directly benefit two local organizations: Ark of Highland Lakes and the Community Foundation of the Texas Hill Country, both of which are playing a vital role in supporting families, businesses, and communities affected by the devastating July floods.

“This event was more than a celebration of wine—it was a moment for our community to come together, raise a glass, and extend a hand to our neighbors in need,” said January Wiese, Executive Director of Texas Hill Country Wineries. “We are grateful for the generosity of our partners, sponsors, wineries, and every guest who attended. Their support ensures these funds will have an immediate and lasting impact in the region.”

Guests enjoyed a lively afternoon tasting wines, meeting winemakers, and bidding on exclusive items, all while helping the Hill Country rebuild—one sip at a time.

Texas Hill Country Wineries and Horseshoe Bay Resort extend their heartfelt thanks to the participating wineries, sponsors, silent auction donors, and attendees who made the event possible.

For more information about Texas Hill Country Wineries, visit TexasHillCountryWineries.org.