• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

El Mayor Tequila Debuts Café Reposado

info_outline PRESS RELEASE posted by El Mayor Tequila

Sep. 23, 2025 at 10:45 am

X LinkedIn Reddit Facebook Email
Report Press Release
Spirits Companies
  • image-01

Fall coffee menus have finally met their match. El Mayor Tequila is expanding their award-winning tequila portfolio with their latest innovative offering: El Mayor Café Reposado Tequila. Premium El Mayor Blanco Tequila is rested for three months in bourbon barrels which previously held coffee beans – lending a smooth and natural “coffee-kissed” flavor that results in El Mayor Café Reposado. Distilled and produced at Destiladora Gonzalez Lux, Café Reposado will be available in September at a minimum suggested retail price of $33.99 per 750mL bottle.

“Our Café Reposado is a silky-smooth tequila that delivers lovely natural notes of vanilla with a subtle coffee finish in every sip,” said Graciela Gonzalez, master distiller at Destiladora Gonzalez Lux. “With our proprietary barrel seasoning process, our Café Reposado brings forward the natural flavor of the agave with a subtle hint of coffee on the finish. I enjoy sipping Café Reposado neat, over ice, or in a coffee-inspired cocktail, like the Espresso Martini.”  

As with every bottle of El Mayor, Café Reposado Tequila is made with 100% estate-grown, Blue Weber agave from the valley area and highlands of Jalisco, Mexico. The finished product is a fair golden color. The nose offers hints of earthy floral, vanilla and coffee bean, and the finish boasts notes of vanilla, coffee and cooked agave.  

“We’re thrilled to introduce El Mayor Tequila Café Reposado in the heart of Espresso Martini season,” said Kayleigh Longo, brand manager for El Mayor. “Tequila-based coffee cocktails are on the rise, and our Café Reposado makes it simple for consumers to reimagine their customized coffee drinks into delicious adult concoctions – like a Café Reposado Pumpkin Spice Latte (CR-PSL) – or come up with something entirely new. Consumers will be delighted by the smooth versatility and simplicity of this latest release.”    

El Mayor Café Reposado Tequila is packaged in an embossed opaque brown glass bottle with a rich-brown colored label and premium cork closure. 

More

El Mayor Café Reposado Tequila marks the latest addition to the award-winning El Mayor Tequila family. El Mayor expressions have earned prestigious industry acclaim including a platinum medal and Consumer’s Choice Award at the 2025 SIP Awards, a gold medal at the 2025 ASCOT Awards and recognition as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition for El Mayor Reposado. 

For recipes and more information about El Mayor and Café Reposado, or to find a retailer, visit elmayor.comor follow the brand @elmayortequila on Facebook and Instagram.

El Mayor Café recipe idea:

Night Shift 

1.5 oz of El Mayor Cafe Repo

1.0 oz of Licor 43

1.0 oz of Espresso

In a tin filled with ice, shake all ingredients vigorously before straining into a martini glass. Top with three espresso beans.

About El Mayor Tequila

Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, award-winning premium El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. Led by fourth-generation Master Distiller Graciela Gonzalez, the El Mayor Tequila portfolio is crafted with the tradition, methodology and passion of the Gonzalez family’s more than 150-year heritage and includes Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo, Cristalino and Café. Our expressions have earned prestigious industry acclaim including a platinum medal and Consumer’s Choice Award at the 2025 SIP Awards, a gold medal at the 2025 ASCOT Awards and recognition as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition for El Mayor Reposado. To learn more, visit ElMayor.com and follow on Facebook and Instagram. 

About Luxco

Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company’s extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including Cortada, El Mayor, Escasa and Exotico. For more information, visit Luxco.com.

# # #

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

BodyArmor CEO Set To Exit After Four Years

BodyArmor CEO Set To Exit After Four Years

Inside Agrowgate’s 2026 COGS Playbook

Inside Agrowgate’s 2026 COGS Playbook

Alcohol Alternatives: The Rise of Adaptogenic and THC Drinks – Spate Q4 2025

Alcohol Alternatives: The Rise of Adaptogenic and THC Drinks – Spate Q4 2025

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

Contract Production & CoPacking Partner to Grow Your Brand

Contract Production & CoPacking Partner to Grow...

View All|Post a Listing

Featured Jobs

Mechanical Specialist  - Fort George Brewery

Mechanical Specialist - Fort George Brewery

Head Production Brewer - Alaska Pacific Beverage Company

Head Production Brewer - Alaska Pacific Beverag...

Area Sales Manager - San Francisco, California - Good Boy Vodka

Area Sales Manager - San Francisco, California ...

VP of Business Operations - Good Boy Vodka

VP of Business Operations - Good Boy Vodka

Head Brewer - Maplewood Brewing Company

Head Brewer - Maplewood Brewing Company

Market Manager - Orange County + Inland Empire / Desert  - Owl's Brew

Market Manager - Orange County + Inland Empire ...

View All Jobs|Post a Job

More News

Non-Alc Pioneer Spirited Away Acquired By Denizen Rum Founder as Category Matures

Non-Alc Pioneer Spirited Away Acquired By Denizen Rum Founder as Category Matures

Laird Superfood to Acquire Navitas Organics

Laird Superfood to Acquire Navitas Organics

Beyond the Shelf, Farmers Fear Hemp Regulations

Beyond the Shelf, Farmers Fear Hemp Regulations

What We Learned from the Hemp THC Drinks Boom – Brightfield Group December 2025

What We Learned from the Hemp THC Drinks Boom – Brightfield Group December 2025

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Territory Sales Representative - SW Denver Metro - Colorado Craft Distributors - Colorado Craft Distributors
  • Regional Sales Representative - New Trail Brewing Co. - New Trail Brewing Co.
  • Regional Sales Representative - New Trail Brewing Co. - New Trail Brewing Co.
  • Accounting Manager - Once Upon a Farm - Once Upon a Farm
  • VP of Business Operations - Good Boy Vodka - Good Boy Vodka
  • Senior NetSuite Accountant / NetSuite Systems Owner - Good Boy Vodka - Good Boy Vodka
  • Owl's Brew Market Manager – Eastern PA / NJ - Owl's Brew - Owl's Brew
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. BodyArmor CEO Set To Exit After Four Years
  2. Inside Agrowgate’s 2026 COGS Playbook
  3. Alcohol Alternatives: The Rise of Adaptogenic and THC Drinks – Spate Q4 2025
  4. Non-Alc Pioneer Spirited Away Acquired By Denizen Rum Founder as Category Matures
  5. Laird Superfood to Acquire Navitas Organics
  6. Beyond the Shelf, Farmers Fear Hemp Regulations
  7. What We Learned from the Hemp THC Drinks Boom – Brightfield Group December 2025
  1. Botanic Tonics' Kava Maté Now Available on Amazon
  2. Oishii Sake Joins Forces With Carnival Cruise Line to Bring Premium RTD Sake Spritz to the High Seas
  3. Coca-Cola Consolidated and The Carolina Panthers Help Spread Joy to the Carolinas
  4. Europe in Every Glass and Drop: Savor Quality from Europe Takes the U.S. Spotlight
  5. Laird Superfood Expands Hydrate Drink Mix Offerings With New Wild Berry and Tropical Punch Flavors
  6. ONE ROQ Spirits Announces Strategic Restructuring and Launch of National Brand Licensing Initiative
  7. Monster Energy Up & Up Festival Announces SHIP WREK as Their Spring 2026 Headliner
  1. Non-Alc Pioneer Spirited Away Acquired By Denizen Rum Founder as Category Matures
  2. ​Clean Alcohol Collective Launches to Push Bev-Alc Transparency
  3. What’s Next for Adult Non-Alc: Bigger Flavors, Tougher Retail, Broader Occasions
  4. BevNET Announces 2025 Spirits Award Winners
  5. Spirits Marketing: WhistlePig Hits Kentucky, Martha and Snoop Are Back
  6. Anheuser-Busch InBev To Acquire Majority Stake in BeatBox
  7. Lake Hour Hires First CEO, Eyes Hard Tea Expansion
  1. Farmers Fear Hemp Regulations, Some Transitioning Back to Hops
  2. CGA: Domestic Premium Claims No. 1 Share of On-Premise Beer Volume; Opportunities for Regionally-Focused Craft Brands
  3. Insider’s Week in Beer: 🏈 Troy Aikman comes for MICH ULTRA … on TV
  4. Press Clips: Steel Keg Association Taking Nominations for Keg Champion Awards; Wine Leads Christmas Bev-Alc Purchasing Plans
  5. Flavors, Retail Strategy and New Occasions Will Define the Next Phase of Adult Non-Alc
  6. White House Issues Executive Order to Reschedule Cannabis
  7. CPI: Beverage-Alcohol Trails Overall Inflation in November
View All|Submit News

Promoted PR Posts

NHL Superstar Nathan MacKinnon Joins Chilly Ones as Brand Ambassador

NHL Superstar Nathan MacKinnon Joins Chilly Ones as Brand Ambassador

NO CAP! Soda Pop and ICEE Join Forces to Bring Iconic Frozen Flavors to the Modern Soda Aisle

NO CAP! Soda Pop and ICEE Join Forces to Bring Iconic Frozen Flavors to the Modern Soda Aisle

Brause Partners with A Priori to Expand Distribution Across Utah, the Soda Capital of the World

Brause Partners with A Priori to Expand Distribution Across Utah, the Soda Capital of the World

Big Country Expands Its West Coast Footprint with New Partnership with A Better Choice Distribution

Big Country Expands Its West Coast Footprint with New Partnership with A Better Choice Distribution

Tequila Comisario Añejo Secures Top Honors in Latest Enthusiast Report Ratings

Tequila Comisario Añejo Secures Top Honors in Latest Enthusiast Report Ratings

First Key Consulting Announces New CEO Kelly Heyworth

First Key Consulting Announces New CEO Kelly Heyworth

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙