Los Angeles, CA (March 10, 2026) – IDL international dance league today announced it has signed a strategic partnership with CÎROC Ultra-Premium Vodka, which will serve as the official vodka in the U.S. for the 2026 season. This partnership marks IDL’s first brand partnership, aligning two leaders in cultural influence, lifestyle and entertainment, and marks the latest expansion of CÎROC’s Athletic Club platform, which celebrates sport as a lifestyle rooted in community, culture and elevated social experiences.
As the world’s first professional global dance league, IDL is redefining dance as a spectator sport and entertainment phenomenon, blending elite competition, live events, creator culture and international fandom into a year-long season of events taking place in key cities around the world.
“CÎROC isn't just sponsoring an existing sports calendar. They're betting on a new one,” said Connor Lim, Co-Founder and CEO of IDL. “IDL is the first global professional league for dance, and having a partner like CÎROC at the table before our inaugural season signals exactly where this sport is headed. Every event this year carries that energy.”
The partnership spans IDL’s U.S. events, including New York, Los Angeles, and the Championship Finals in LA. Activations include venue signage, exclusive CÎROC-branded merchandise, premium on-site experiences and co-branded social content across IDL channels reaching dance fans, creators and lifestyle audiences. CÎROC will also activate at IDL watch parties throughout the season, extending the partnership’s reach beyond live events and building on recent joint programming at the CÎROC Big Game activation.
“The IDL reflects where culture, youth and live experiences are heading,” said Nick Tran, President and CMO of First Round Collective. “Sport is no longer just something people watch. It’s something they participate in, remix, and build community around. Through the CÎROC Athletic Club platform and our ‘Leisure Well’ philosophy, we’re focused on creating moments where sport, culture and celebration intersect. IDL’s global stage allows us to bring that vision to life and connect with fans through experiences that extend far beyond the competition itself.”
About IDL
IDL international dance league is the world’s first global professional dance league, created to give dance the structure, visibility and economic support of a professional sport. Founded in 2025, IDL brings together elite teams, international competition, cultural connection and modern sports infrastructure to redefine what is possible for dancers worldwide.
About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of winemaking expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in January 2003, DIAGEO's ever-expanding flavor portfolio includes CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, CÎROC MANGO, CÎROC SUMMER WATERMELON, CÎROC SUMMER CITRUS, CÎROC PASSION and CÎROC LIMONATA. In June 2018, the makers of CÎROC entered the brown spirits category with the introduction of CÎROC VS, Fine French Brandy. In April 2022, the brand entered the ready-to-drink market, bringing the spirit of luxury and culture to the category with CÎROC Vodka Spritz.
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