TÖST Beverages Announces Partnership with T-Mobile Arena, Las Vegas

September 9, 2024 – Dorset, Vermont: TÖST Beverages, a category leader in the non-alcoholic beverage space, today announced a partnership with T-Mobile Arena in Las Vegas, owned and operated by MGM Resorts International and AEG. Beginning September 2024, TÖST will be available throughout T-Mobile Arena at its many bars, concession stands, suites, and restaurants. TÖST Original and TÖST Rosé will be available both by the glass and in 8.45 oz. aluminum cans, a format exclusive for select events and event-based on-premises accounts.

The non-alcoholic beverage category has experienced significant growth over the past five years and is forecasted to continue accelerating. As mindful drinking and sober curious movements grow, restaurants, bars and entertainment venues have diversified their offerings to include more non-alcoholic options to meet the needs of discerning consumers. Now at T-Mobile Arena, TÖST offers a lower calorie, refreshingly crisp and dry sparkling non-alcoholic beverage crafted to be as enjoyable and sophisticated as alcoholic beverages but without the alcohol.

The partnership marks a meaningful expansion in TÖST’s growing presence at stadium, arena, and entertainment venues across the country, having also recently become available at Amalie Arena in Tampa, FL.

“TÖST was founded on the concept of inclusivity, and that has remained a key part of our DNA,” said Brooks Addington, CEO of TÖST Beverages. “We’re proud to offer customers a delicious, substantive beverage option when not drinking alcohol. So, whether you’re there for a sporting event or a concert, TÖST is a delicious and inclusive way to enjoy your time at T-Mobile Arena.”

Sally Bae, Senior Vice President, Global Partnerships at T-Mobile Arena, said, "We're thrilled to welcome TOST Beverages to T-Mobile Arena as part of our growing selection of premium non-alcoholic options. As the demand for non-alcoholic sparkling continues to rise, we're excited to offer our guests the sophisticated and refreshing experience that TOST provides."

About TÖST Beverages

Founded in 2017, TÖST Beverages stands as a leader in the non-alcoholic sparkling beverage category. Carefully crafted using all-natural ingredients, TÖST & TÖST Rosé provide a sophisticated drinking experience for those seeking a substantive beverage that is low-calorie and meaningful. Made with a blend of white tea, cranberry, elderberry, and ginger, TÖST offers a refreshingly dry taste and balanced sweetness that can be enjoyed anytime, anywhere. For more information, please visit tostbeverages.com. For the most up-to-date news, follow TÖST Beverages on Instagram, Facebook, and X. 

About T-Mobile Arena

T-Mobile Arena, the 20,000-seat venue located on the Las Vegas Strip between Park MGM and New York-New York, opened April 6, 2016. The arena hosts more than 100 events annually including major headline entertainment, awards shows, UFC, boxing, basketball and other sporting events, family shows and special events. T-Mobile Arena also is the home of the Vegas Golden Knights, a National Hockey League expansion team and the city’s first professional sports team, as well as UFC’s exclusive Las Vegas arena destination. The venue, named the No. 1 venue on Billboard Magazine’s 2018 Arena Power List as well as the “Best New Major Concert Venue” by Pollstar Magazine in 2016, features 50 luxury suites, more than two dozen private loge boxes, complete broadcast facilities, and other specially designed exclusive hospitality offerings and fan amenities destined to create a guest experience second to none. Toshiba Plaza, an adjacent two-acre outdoor entertainment space, features performance stages, a variety of video screens and other interactive content and display areas. Industry-leading architect Populous designed T-Mobile Arena to meet the U.S. Green Building Council’s standards for LEED® Gold Certification. T-Mobile Arena is a privately funded joint venture between AEG and MGM Resorts International (NYSE: MGM). For more information, visit T-MobileArena.com or follow on Facebook, Twitter and Instagram.