MIAMI, FL | JULY 2025 — SOIRÉ is proud to announce that its debut expression, SOIRÉ Blanco, has been awarded Double Gold in both Taste and Design at the 2025 SIP Awards, one of the most respected consumer-facing spirits competitions in the world. This rare dual recognition places SOIRÉ among a small class of new entrants whose debut has earned top-tier honors across both product and presentation before reaching full market release.
The SIP Awards is the only globally recognized blind tasting competition where every spirit is judged by consumers rather than critics. The evaluation process removes all branding, labeling, and bias, offering a clear view of how a product resonates on its own merit. A Double Gold is only awarded when every judge on the panel scores the entry in the top tier. To win in both categories is uncommon. To do so as a debut brand reflects clarity of vision and exceptional execution.
“We didn’t build SOIRÉ to chase shelf space. We built it to raise the bar,” said Kash Corleone, Founder of SOIRÉ. “Rum deserves better. The culture deserves better. This win is proof that when you lead with authenticity, taste, technology and intention, you can cut through at noise every level.”
SOIRÉ Blanco is a charcoal-filtered, additive-free white rum, developed in collaboration with E&A Scheer, the world’s most established rum blending house. The liquid features distillates sourced from Barbados, Trinidad, and the Dominican Republic, selected based on origin and distillation style. Pot and column still techniques come together to create a refined, modern expression that is smooth, clean, and complex across sipping or mixing occasions.
The brand’s visual identity also earned high marks. The bottle is tall and sculptural, finished in silver and chrome accents. It is designed to stand confidently alongside top-shelf tequila and vodka. Each bottle includes embedded NFC technology, allowing buyers to verify authenticity, collect digital counterparts, reorder and access future SOIRÉ drops and events.
Built in Miami and rooted in culture, SOIRÉ merges legacy-level product with next-generation strategy. The brand works directly with creators, hospitality venues, and curators to power discovery through presence and storytelling rather than mass-market placement.
SOIRÉ Blanco officially launches August 2025 with limited availability through curated nightlife and retail partners, as well as direct-to-consumer sales at drinksoire.com.
About SOIRÉ SOIRÉ is a modern luxury rum brand built for those who value real-world participation, refined product, and cultural connection. Crafted with additive-free blends from world-class distillation regions and blended by E&A Scheer, SOIRÉ pairs high-end liquid with intentional design and next-generation tech. Each bottle includes NFC integration for transparency and collectible utility, offering access to a wider ecosystem of curated events, collaborations, and digital drops. SOIRÉ is headquartered in Miami with a focus on redefining how spirits are experienced, distributed, and celebrated by the new generation.
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