Katy Perry and Morgan McLachlan, Co-Founders of De Soi, Say Ciao! to Spritz Italiano, The Newest Flavor in Non-Alcoholic Apéritif Line

LOS ANGELES, Calif.-- De Soi, the line of premium non-alcoholic apéritifs co-founded by Katy Perry and Morgan McLachlan, announces today the launch of its newest flavor, Spritz Italiano, aptly timed to the beginning of Summer and the season of wanderlust. The new flavor embodies everything that is loved about the ready-to-drink brand - a sparkling apéritif that harmoniously blends premium, nourishing botanical and citrus flavors with natural adaptogens for a rich and relaxing experience. 

Introducing Spritz Italiano

Reminiscent of leisurely afternoons & seaside soirees along the Mediterranean shores, Spritz Italiano encapsulates the essence of il dolce far niente – the sweetness of doing nothing - seldom found in the hustle and bustle of everyday life. With each sip, Spritz Italiano transports drinkers to the Italian Coast through a blending of bittersweet Mediterranean citrus notes, kissed with the crispness of white grape and boldness of gentian root.

Spritz Italiano is more approachable than its alcoholic counterpart, from which it draws inspiration, with an emphasis on not-too-sweet orange citrus flavors and lighter use of gentian, cinchona, and other bittering agents. Keeping true to De Soi’s brand ethos to strive for flavor excellence supplemented by functional benefits, the new flavor is infused with adaptogens such as L-theanine, lion’s mane, and reishi mushroom to promote relaxation and tranquility, collectively providing a mind-mellowing buzz without the booze. 

Spritz Italiano is gluten-free and non-GMO while also using pure extracts, and never artificial colors or flavors.

"Spritz Italiano embodies the most quintessential apéritif (or should I say, aperitivo), and has quickly become my favorite in De Soi’s portfolio of flavors. It’s so easy to drink, especially in warmer weather, but has the same complexity everyone knows and loves about De Soi. The tightness of the bubbles (something I’m so particular about), combined with the boldness of bittersweet flavors are perfect for all your poolside sipping. It’s already my top shelf pick for this summer,” says Co-Founder and internationally-acclaimed pop star, Katy Perry.

“We don’t take product development lightly; we only launch 1- 2 flavors a year — so developing this flavor profile has been very intentional and took a long time to perfect. Spritz Italiano has a delicate balance of flavor, with an initial burst of sweet citrus, followed by the bold presence of gentian root to add depth and bitterness. Each sip feels like a dance on your pallet, with layers of complexity. It is a fun and joyous addition to our portfolio,” says De Soi Co-Founder and award-winning Master Distiller, Morgan McLachlan.

Spritz Italiano comes on the heels of De Soi’s most recent flavor launch, Très Rosé, which in April 2024 landed in select Target locations nationwide. Reminiscent of traditional cocktails and aperitifs, De Soi is available in five delicious flavors: Spritz Italiano, Très Rosé, Golden Hour, Purple Lune and Champignon Dreams which are available to purchase direct-to-consumer nationwide through DrinkDeSoi.com as well as select Total Wine, Fresh Thyme, and Harmons stores nationwide, plus additional local retailers. The brand will have further expansion in the summer to select Sprouts Farmers Market and Target locations nationwide. All De Soi non-alcoholic aperitifs are sold in 8 fl. oz for $20.00 per 4-pack. 

Inspired by the French ethos of measured pleasure, De Soi believes there is beauty gained in the absence of, the guiding principle for why the decadent, celebratory selections are crafted without alcohol allowing drinkers to enjoy more of what they love. The breakout brand was founded while Perry and McLachlan were pregnant, and they connected over a shared love for spritzes and a mutual desire for a drink that was as bubbly and delicious, but without the alcohol.

About De Soi

Co-Founded in 2022 by internationally-acclaimed pop star, Katy Perry and Award-winning Master Distiller and Co-Founder of AMASS, Morgan McLachlan, De Soi was inspired by the French ethos of pleasure with restraint. De Soi (de-swa) apéritifs serve as an elegant alternative to alcohol, but with better ingredients, natural adaptogens, low calories, and no refined sugar. The non-alcoholic apéritif line is crafted using both culinary and adaptogenic botanicals, aimed to relax and revitalize while delivering a sophisticated and complex flavor profile. De Soi is available in five delicious flavors: Spritz Italiano, Très Rosé, Golden Hour, Purple Lune and Champignon Dreams which available to purchase direct-to-consumer nationwide through DrinkDeSoi.com as well as select Total Wine, Fresh Thyme, and Harmons stores nationwide, plus additional local retailers. The brand will have further expansion in the summer to select Sprouts Farmers Market and Target locations nationwide. All De Soi non-alcoholic apéritifs are sold in 8 fl. oz for $20.00 per 4-pack. For more information visit DrinkDeSoi.com and follow @drinkdesoi on Instagram.