LAS VEGAS, Nev.-- Rancho La Gloria, the world’s #1 wine-based ready-to-drink margarita, and Tajín, the #1 best-selling chili lime seasoning, have created the Tajín-A-Rita in cinco seconds, the perfect margarita recipe to celebrate Cinco de Mayo on May 5. The recipe is simple: rim the glass with Tajín hot sauce and seasoning, pour Rancho La Gloria over ice and enjoy within seconds.
"We believe that life is a party, and what better way to celebrate than with a delicious Tajín-A-Rita in cinco seconds," said Joey Parris, CMO at Rancho La Gloria. "Both brands have strong roots in Hispanic culinary culture and our partnership gives consumers a unique Cinco De Mayo beverage experience.”
As part of the partnership, leading store locations will feature Tajín packs around the rim of Rancho La Gloria bottles, offering customers the opportunity to try Tajín with their favorite ready-to-drink margarita brand. Rancho La Gloria products are available nationwide and can be found at retailers including Target, HEB, Kroger, Walmart and more.
"The Tajín-A-Rita in cinco seconds is a zesty celebration in every sip,” said Juan Carlos Limón, brand leader for Tajín USA. “With the tangy kick of Tajín Mild Hot Sauce and the iconic flavor of Tajín Seasoning, this partnership with Rancho La Gloria brings the spirit of Cinco de Mayo straight to your glass.”
RECIPE
• Rim the glass with Tajín Mild Hot Sauce
• Dip rimmed glass into Tajín Clásico Seasoning
• Add ice to glass
• Pour Rancho La Gloria Classic Lime Margarita into glass
• Enjoy!
About Rancho La GloriaRancho La Gloria offers an array of agave-based beverages, including premium canned, bottled, and frozen cocktails. Crafted with 100% Blue Weber Agave and top-quality ingredients, each drink embodies excellence. In 1938 at the historic Rancho La Gloria Hotel, the iconic Margarita became famous, forever altering the beverage landscape. Through years of innovation, we've introduced the world to the #1 Ready-to-Drink Margarita, Ranch Water, Infused Tequilas, and more, continually reshaping the beverage industry. Rancho La Gloria caters to every taste and occasion, with award-winning Single Estate Tequilas now included in our offerings.
About Tajín
Industrias Tajín stands as a leading Mexican company and a prominent force in the chili product market, reigning supreme domestically in Mexico and across the United States. It has earned its status as one of the most significant global brands dedicated to the production and distribution of chili-infused goods. With a widespread presence in over 65 countries, Tajín has secured its place as an international culinary sensation. Founded in 1985, Tajín captivated consumers with its unique blend of mild chili peppers, lime, and sea salt. The year 1993 marked a pivotal moment when Tajín expanded its reach to the United States, establishing Tajín International Corporation in Houston, TX. Venturing into Central American and European markets in 2006, Tajín continues to captivate taste buds worldwide.
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