Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

NÜTRL Vodka Seltzer Announces Partnership with Country Music Star, Tucker Wetmore, Bringing Great Taste and Good Vibes All Summer Long

info_outline PRESS RELEASE posted by Anheuser-Busch

Apr. 22, 2025 at 10:16 am

X LinkedIn Reddit Facebook Email
Report Press Release
Spirits CompaniesBeer Companies
  • image-01
NEW YORK, April 17, 2025 — Just in time for summer, NÜTRL Vodka Seltzer - the #2 spirits-based seltzer on the market1 - is kicking off a partnership with country music star Tucker Wetmore. As the official vodka seltzer of Tucker’s Summer Tour, NÜTRL is teaming up with Tucker to bring exclusive access, great taste, and good vibes to seltzer lovers and music fans across the country. 


“NÜTRL has had a strong presence in music over the years – giving fans exclusive access and one-of-a-kind experiences at some of the nation’s biggest festivals and concert venues. We couldn’t be more excited to dive deeper into the music scene through our new partnership with Tucker Wetmore and give seltzer drinkers even more memorable experiences all summer long,” said Steve Wolf, Marketing VP of Anheuser-Busch’s Beyond Beer Business Unit. 

NÜTRL is dedicated to bringing fans a summer full of music and is making it easier than ever for them to win big. Through its new ‘Summer of Music’ platform, NÜTRL will be giving one lucky seltzer-loving winner and guest an opportunity to see Tucker’s Sept. 5 show in Tampa, Florida and meet him backstage, with more opportunities to see Tucker Wetmore to come. 

“I’m thrilled to be partnering with NÜTRL. As a performer, I’m always thinking about the experience for fans at my shows and NÜTRL is definitely a crowd pleaser. I think it’s one of the tastiest vodka seltzers out there and is perfect for when you want to be with friends jamming out to great music,” Tucker Wetmore said. 

With this partnership, NÜTRL continues to increase its presence in live music occasions, whether it be at a concert, bar, or house party. In addition to Tucker’s Summer Tour, NÜTRL is activating at some of the biggest music festivals throughout the year - including Lollapalooza in Chicago, Gov Ball in New York City, and CMA Fest presented by SoFi in Nashville. 

To learn more about NÜTRL’s partnership with Tucker and where to enter to win, visit nutrlusa.com/tucker and follow along on NÜTRL’s Instagram this Summer.

+++

NÜTRL TUCKER WETMORE MEET AND GREET SWEEPSTAKES

No Purchase Necessary.  Open to US residents (excluding MD) 21+.  Begins on 4/16/25 and ends on 7/31/25.  Visit the sweepstakes website for free entry and Official Rules.  Message and data rates may apply.  Void where prohibited. Meet and greet subject to availability.

ENJOY RESPONSIBLY © 2025 Anheuser-Busch, NÜTRL® Pineapple, Flavored Vodka and Carbonation, 4.5% Alc/Vol, St. Louis, MO

About NÜTRL

NÜTRL is a vodka-based seltzer made with vodka, seltzer and real fruit juice. Light and refreshing with a deliciously great taste, NÜTRL is 100 calories, gluten free and has an ABV of 4.5%. NÜTRL is available nationwide in flavor-specific 4-packs as well as three variety pack flavors: Fruit Variety Pack, which includes Pineapple, Watermelon, Black Cherry and Orange; Lemonade Variety Pack, which includes Classic Lemonade, Blackberry Lemonade, Peach Lemonade and Strawberry Lemonade; and Cranberry Variety Pack, which includes Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. In 2025, NÜTRL introduced Lime and Strawberry available in 4-packs. 

About Tucker Wetmore

Having notched back-to-back spots on Billboard's Hot 100 chart with his RIAA PLATINUM-certified debut singles “Wine Into Whiskey” and “Wind Up Missin' You” and surpassing over 855 million streams in a year, Washington-born singer-songwriter Tucker Wetmore is well on the way to becoming a certified breakout country star. Wetmore signed a major-label record deal last summer with UMG Nashville in partnership with Back Blocks Music, had two songs featured on the star-studded Twisters soundtrack (“Already Had It” and “Steal My Thunder” (with Conner Smith)), made his Grand Ole Opry debut and delivered his first EP, Waves on a Sunset. He brought his music directly to fans on tour with Kameron Marlowe and Luke Bryan before selling out his first-ever headlining tour WAVES ON A SUNSET TOUR 2024. Now, in 2025, the skyrocketing talent will extend his headlining efforts with dates in the UK, US and Europe before joining Thomas Rhett’s BETTER IN BOOTS TOUR 2025 as direct support. Wetmore will continue releasing new music, with songs that reflect his cross-genre musical upbringing, embracing all manners of country, reggae, rock and hip-hop, albeit anchored by classic country storytelling. He enters 2025 as one of the most buzzed-about new acts, recognized as a One to Watch by Billboard, MusicRow, VEVO, Spotify, the Grand Ole Opry and more. His breakout hit “Wind Up Missin’ You” recently earned him his first No. 1 on the Mediabase Country chart, while his current single “3,2,1” continues its steady climb at country radio. Wetmore’s highly anticipated debut album What Not To arrives April 25.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Squeezing All They Can: Juice Companies Search For Efficiency And Growth

Squeezing All They Can: Juice Companies Search For Efficiency And Growth

Taste Radio: Can A ‘Girl’ Revitalize An Industry? She’s On Her Way.

Taste Radio: Can A ‘Girl’ Revitalize An Industry? She’s On Her Way.

InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort

InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort

SPONSORED POST
The Agency Fueling Explosive Amazon Growth for Beverage & CPG Brands

The Agency Fueling Explosive Amazon Growth for Beverage & CPG Brands

Marketplace

Co-Packing Savings in New York @ 24x7 Packaging

Co-Packing Savings in New York @ 24x7 Packaging

View All|Post a Listing

Featured Jobs

On Premise Sales Rep - Philadelphia - Two Robbers Spirits Co.

On Premise Sales Rep - Philadelphia - Two Robbe...

Packaging Operator - Craftsmith Beverage

Packaging Operator - Craftsmith Beverage

Area Sales Manager - Traverse City & South Detroit/Ann Arbor, MI - Good Boy Vodka

Area Sales Manager - Traverse City & South Detr...

Field Sales Representative, New Jersey - Collective Arts

Field Sales Representative, New Jersey - Collec...

Head Brewer - Sterling Street Brewery

Head Brewer - Sterling Street Brewery

Market Manager  - Carbliss

Market Manager - Carbliss

View All Jobs|Post a Job

More News

1868 Hard Cider Leans into ‘Newstalgia’ to Bring Young LDAs Back to Martinelli’s

1868 Hard Cider Leans into ‘Newstalgia’ to Bring Young LDAs Back to Martinelli’s

Tractor Beverage Partners With AEG For ‘Exclusive Rights’ At US Venues

Tractor Beverage Partners With AEG For ‘Exclusive Rights’ At US Venues

Inside Springdale Ventures’ Playbook: How The Firm Backs CPG Disruptors

Inside Springdale Ventures’ Playbook: How The Firm Backs CPG Disruptors

Hoist Hydration Appoints Hallie Lorber as CEO

Hoist Hydration Appoints Hallie Lorber as CEO

Beverage Industry Jobs

  • Sales Representative – Retail Accounts (On & Off Premises) - Amnisia Spirits Company - Amnisia Spirits Company
  • Field Sales Representative - Eclipse Foods Co - Eclipse Foods Co
  • Production Team Member - Bayou City Hemp Company / 8th Wonder Brewery - Bayou City Hemp Company / 8th Wonder Brewery
  • Cost Accountant - Pressed Juicery - Pressed Juicery
  • Brewer - Level 2 - Melvin - Melvin
  • Territory Sales Manager - Zonafide Beverages - Zonafide Beverages
  • Territory Sales Manager- Dallas - BVRG - BVRG
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. UNFI: Q4 ‘Builds Momentum’ After Cyberattack Recovery
  2. SPINS Expands With Marketing, AI Capabilities
  3. Squeezing All They Can: Juice Companies Search For Efficiency And Growth
  4. Taste Radio: Can A ‘Girl’ Revitalize An Industry? She’s On Her Way.
  5. InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort
  6. 1868 Hard Cider Leans into ‘Newstalgia’ to Bring Young LDAs Back to Martinelli’s
  7. Tractor Beverage Partners With AEG For ‘Exclusive Rights’ At US Venues
  1. Momokawa Saké, America’s Premier Craft Saké Brand, Embraces Its Heritage with Artistic Rebrand
  2. Family-Run CPG Company Brings Italian Coffee and Pistachio Innovation to the U.S.
  3. OSF Flavors Launches Caramel Miso Latte Flavor
  4. Derek Irwin Elevates Quintessential’s California Portfolio with Expertise, Premium Sourcing, and Iconic Wine Revivals
  5. Action Star and Vodka Creator, Dolph Lundgren Invites You Into The Ring as a Co-Owner
  6. Rishi Tea Blends Holiday Tradition and Culinary Craft in Three New Seasonal Sips
  7. Sam Heughan Unveils Distillery In His Hometown of Galloway, Scotland
  1. InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort
  2. Sazerac Expands RTD Portfolio with New Texas Brands
  3. Spirits Marketing: Campari Taps Sarah Michelle Gellar; Glenfiddich Brings F1 to Grand Central
  4. Spirits RTDs: Growth Cools As On-Premise, Unique Flavors Heat Up
  5. Judge Allows Class-Action Lawsuit Over Sazerac’s Fireball to Proceed
  6. Tito’s Handmade Vodka to Acquire Majority Stake in LALO Tequila
  7. Milwaukee Craft Distillery Central Standard Launches THC-Infused Drinks
  1. Press Clips: Providence Brewing Listed for Sale; Rupee Launches NA Beer Ahead of Diwali
  2. Industry Braces for Government Shutdown
  3. Beer Institute: August Beer Shipments -11.4% as Industry Corrects Surplus Volumes
  4. UFC Champ Michael Chandler Partners With Phorm Energy As A-B Expands Production
  5. 1868 Hard Cider Leans into ‘Newstalgia’ to Bring Young LDAs Back to Martinelli’s
  6. Sazerac Partners with Andrews Distributing on New RTD Brands
  7. Circana Weekly Scans: Bev-Alc Declines Continue, NA Beer Competition Heats Up
View All|Submit News

Promoted PR Posts

MTN WTR Expands U.S. Retail Footprint with Nationwide Launch at Daiso USA

MTN WTR Expands U.S. Retail Footprint with Nationwide Launch at Daiso USA

Lupulin Exchange And Yakima Chief Hops Collaborate To Launch Market Platform In Europe

Lupulin Exchange And Yakima Chief Hops Collaborate To Launch Market Platform In Europe

New Hand-Crafted Beverage Company, Sacred Squeeze, Brings Farm-to-Bottle Freshness to Los Angeles

New Hand-Crafted Beverage Company, Sacred Squeeze, Brings Farm-to-Bottle Freshness to Los Angeles

MTN WTR Upsizes Its Signature Can and Brings Japan’s “EXTRA STRONG” Sparkling Culture to the U.S.

MTN WTR Upsizes Its Signature Can and Brings Japan’s “EXTRA STRONG” Sparkling Culture to the U.S.

Rosaluna Mezcal Becomes First-Ever Mezcal Brand to Earn "Distintivo Verde" Certification

Rosaluna Mezcal Becomes First-Ever Mezcal Brand to Earn "Distintivo Verde" Certification

Felene Vodka Expands to Pacific Northwest with Key Distribution Partner

Felene Vodka Expands to Pacific Northwest with Key Distribution Partner

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙