Flavia Unveils the new AROMA Brewer: Where Modern Design Meets Café-Quality in a Multi-Beverage System

WEST CHESTER, Pa., Sept. 23, 2025 /PRNewswire/ -- Flavia, a leader in premium coffee systems, is proud to introduce its latest innovation: the new Flavia AROMA Brewer. Designed to deliver exceptional quality and variety in one system, the updated AROMA Brewer pairs a sleek, more compact design with a modern beverage experience that fits effortlessly into most small spaces where people live and work.

Today's consumers expect more: more flavor, more variety, and more convenience, without the tradeoffs. The AROMA Brewer delivers with a system that brings the coffee shop to your countertop, offering over 20 premium drinks, from expertly brewed coffee to indulgent lattes, real-leaf teas, hot chocolate, and over ice options.

"The Flavia AROMA Brewer was thoughtfully redesigned with elegant details, a refined silhouette, and a smaller counter footprint to fit seamlessly into today's modern spaces," said Daniele Foti, Vice President of Marketing at Lavazza North America. "With AROMA, you don't have to choose between premium quality and drink variety. Flavia delivers both in one easy-to-use system designed to meet the evolving needs of today's consumers."

At the heart of Flavia's system is its innovative Freshpack technology which locks in the freshness of the ingredients and acts as a self-contained brewing chamber. That means every beverage is brewed with precision, directly from pack to cup, designed for no flavor crossover, so your tea never tastes like the coffee brewed before it. It's a smarter solution for busy households, remote workers, and small but mighty teams alike.

Key benefits of the new AROMA Brewer include:

• Smaller Footprint with Maximum Impact: Ideal for small areas, kitchens, home offices, small offices, breakrooms, and shared workspaces.
• Easy and Reliable Brewing: Ready in about a minute with little cleanup and designed to eliminate taste-transfer between drinks.
• Unmatched Beverage Variety: Offers 20+ drinks including coffee, lattes, tea, hot chocolate, and the option to brew beverages over ice.
• Trusted Brands: Brew favorites from Lavazza, Starbucks®, Peet's® Coffee, Bright Tea Co., and Dove®.
• Café-Quality: Engineered for optimal extraction and freshness, delivering bold flavor in every sip.

This launch also marks the debut of the Lavazza Momento range, a new Freshpack line created exclusively for the Flavia AROMA Brewer to meet the demand for larger, 12oz pours. Perfect for busier days and bigger cups without compromising flavor or quality, the new line includes: Momento Passion (Light Roast), Momento Romance (Medium Roast), and Momento Elegance (Dark Roast).

Whether you're taking a moment to enjoy a freshly brewed beverage or on-the-go, the AROMA Brewer elevates your daily routine with modern ease, premium taste, and versatile performance.

The Flavia AROMA Brewer is available for purchase at flavia.com, Amazon, and other online retailers. It comes in two sleek finishes, Black and Cool Gray, designed to complement any modern space. The brewer is priced at $169.99 on its own, or $199.99 for a special bundle that includes an assortment of Flavia Freshpacks and a Freshpack display. All Flavia brewers are designed to work exclusively with Flavia Freshpacks, delivering a freshly brewed and flavorful cup.

To learn more or place an order, visit flavia.com.

About Flavia

Since 1982, Flavia has been revolutionizing the way people experience coffee at work and beyond. Rooted in a legacy of innovation and quality, Flavia combines advanced single-serve brewing technology with a passion for premium café-style beverages. Our proprietary brewing system ensures every cup is brewed fresh, delivering bold flavors without compromise or waste.

Designed with today's dynamic workspaces in mind, from personal spaces and home offices to breakrooms and large offices, Flavia offers unparalleled convenience, variety, and reliability. Whether it's a bold coffee, creamy latte, invigorating tea, refreshing infused water, or an iced coffee, Flavia provides a café-quality experience that fits seamlessly into modern lifestyles and satisfies evolving consumer demands.

Flavia is proud to be part of the Lavazza family, sharing a passion for excellence and enhancing everyday moments with exceptional coffee.

About Lavazza GroupLavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with turnover of over € 3.3 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse.

It is active in all business sectors and has operations in 140 markets, with 9 manufacturing plants in 5 countries and about 5,500 collaborators all over the world. The Group's global presence is the result of 130 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, with the goal of continuing to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.

Lavazza Group has revolutionized coffee culture by investing continuously in research and development: from the intuition that marked the company's earliest success - the coffee blend - to the development of innovative packaging solutions; from the first espresso sipped in Space to the dozens of industrial patents. The ability to be ahead of the times is also reflected in the attention to economic, social and environmental issues - which have always been a benchmark to guide corporate strategies.

"Awakening a better world every morning" is the corporate purpose of Lavazza Group, with the aim of creating value for shareholders, collaborators, consumers and the communities in which it operates, combining competitiveness with social and environmental responsibility.

SOURCE Flavia