WINDSOR, Ont., — Polar Joe, the functional protein coffee brand founded by sports nutrition company CEO Darcy Haggith, today expanded its Café Series with the launch of Polar Joe Espresso, an unsweetened, ready-to-mix protein coffee designed for consumers who want clean-label nutrition without giving up control over how their cup is built.
Polar Joe Espresso joins Molto Matcha and Café Blanco in the brand’s Café Series, a line designed for a smaller shelf footprint and consumer-friendly pricing. Each Café Series bag contains 20 servings at $48.99 USD, or $2.45 per serving, compared to $68.99 and up for Polar Joe’s 25-serving bags such as Classic Cold Brew or Decaf.
“Espresso answers a specific request we kept hearing: unsweetened protein coffee with a simplified ingredient list that people can build themselves,” said Darcy Haggith, founder and CEO of Polar Joe. “It delivers 20 grams of premium protein in a cup that tastes like the espresso they already love, and every choice, sweetener, milk, hot or cold, is left to them.
Polar Joe Espresso is formulated to the same gold-standard protein purity standards as the rest of the line and is informed by elite-level sports science. Like every Polar Joe product, Espresso is virtually lactose-free at 0.056 grams of lactose per serving, compared with 12 grams in a cup of milk.
Polar Joe Espresso delivers a rich and robust espresso flavor, unsweetened by design, with 20 grams of premium protein per two-scoop serving and approximately 110 milligrams of caffeine. For those who already have a coffee routine, a single “boost scoop” stirred into an existing cup delivers 10 grams of protein. The product is ready hot or cold after a 30-second shake.
Polar Joe Espresso is now available at PolarJoe.com. Other Polar Joe products can be found at Fresh Thyme Market, participating CrossFit gyms, and select independent retailers; find a store near you at polarjoe.com/pages/store-locator.
Polar Joe has a robust wholesale program that includes wholesale pricing tiers, in-store retailer activations, and supported sampling opportunities. For inquiries, contact us at wholesale(@)polarjoe.com.
About Polar Joe
Polar Joe is a functional protein coffee and matcha brand helping everyday people and elite athletes hit their daily protein goals, without sacrificing taste or quality. Polar Joe was created by Darcy Haggith, a microbiologist with 30 years in pharmaceutical manufacturing and passionate cyclist, rower, and advocate for healthy living and aging. Polar Joe delivers best-in-class protein in a ready-to-mix format that mixes in seconds, tastes like iced coffee, and carries virtually no lactose. Instead of 20-plus grams of sugar with next-to-no protein, Polar Joe leads with 20+ grams of protein and just 0 to 9 grams of organic coconut sugar or unsweetened options. Formulating for and fueling Canada's best national level athletes through CSI and COPSIN partnerships for nearly two decades have been the inspiration and genesis of the protein offerings from Polar Joe. For more information, visit polarjoe.com.
Heather Holmes
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Publicity For Good
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