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BevNETPress Releases

Barton & Guestier Unveils Limited-Edition Côtes de Provence “Tourmaline” in Collaboration with Isaure Atelier

info_outline PRESS RELEASE posted by Barton & Guestier

Aug. 18, 2025 at 1:26 pm

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(Miami, FL – August 18, 2025) – Barton & Guestier (B&G), one of Bordeaux’s oldest winehouses, celebrating 300 years of French winemaking history, announces the release of the limited-edition Côtes de Provence "Tourmaline" 2024, created in collaboration with Montreal-based French artist Isaure Atelier. Known for her instinctive, expressive style, Atelier brings a fresh, vibrant interpretation to the iconic B&G bottle, all while capturing the spirit of the Mediterranean in a collectible design.

A self-taught artist based between Montreal and Paris, Isaure Atelier is recognized for bold forms, radiant palettes, and feminine, sensual silhouettes. For this special edition, she drew inspiration from the delicate hues of rosé quartz and the sun-drenched landscapes of southern France. The result is a 100% screen-printed, tailor-made design that transforms “Tourmaline" into a work of art—instantly recognizable on the shelf and deeply expressive in hand.

“I love to live life through colorful creations,” says Isaure Atelier. “When Barton & Guestier invited me to design for this special edition, I immediately imagined the warmth of Provence, the elegance of the French Riviera, and the feeling of sharing summer apéritifs under the sun. “That’s the story I wanted to tell through the artwork.”

The 2024 vintage stays true to “Tourmaline’s” signature character, showcasing a delicate pale pink hue and a vibrant aromatic profile of ripe peach, apricot, and crisp apple, layered with notes of raspberry and pomegranate. On the palate, it’s fresh, lively, and beautifully balanced, finishing clean with a lingering touch of red fruit, a true collector’s item for rosé lovers and design enthusiasts alike.

Building on the success of the previous vintages, which earned Double Gold at The Fifty Best Rosé and Grand Gold at the Concours Mondial de Bruxelles, the 2024 vintage arrives as French rosé continues to dominate the U.S. market, growing at an average annual rate of 5% since 2019.

“B&G ‘Tourmaline’ reflects the best of who we are: timeless yet modern, rooted in tradition while always evolving,” says Carlos Varela, CEO of Barton & Guestier. “Collaborating with Isaure Atelier allowed us to bring that vision to life in a way that celebrates both art and wine. As the rosé category continues to thrive, we’re proud to offer a release that marries exceptional craftsmanship with meaningful, beautiful design.”

Continuing its commitment to sustainability, the 2024 “Tourmaline” is Terra Vitis-certified and Vegan-Friendly, reflecting B&G’s dedication to responsible viticulture and environmental stewardship.

The limited-edition B&G Côtes de Provence “Tourmaline” is now available at select retailers across the United States. To locate a store near you, please visit bgpl-usa.com/store-locator. 

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