• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Introducing ‘Por Qué No’: Tequila and Vodka Cocktails Dropping Spring 2026

info_outline PRESS RELEASE posted by Beverage Management Group, LLC

Mar. 30, 2026 at 10:45 am

X LinkedIn Reddit Facebook Email
Report Press Release
RTDNew Innovation
Spirits Companies
  • image-01

Why settle for the usual? Unforgettable flavors, lightly sparkling, and unapologetically bold—each 12 oz can delivers an unforgettable cocktail experience at 100 calories, with zero added sugar and gluten-free.

Por Qué No is created by the team that brought Casamigos, Grey Goose, and Jägermeister to the world stage. Now, that expertise is focused on the booming RTD market. Packaged in striking, color-drenched cans, this debut lineup hits differently:

  • Mango Guava: An unexpected collision of bright tropical sweetness and a razor-sharp citrus edge.
  • Watermelon Pineapple Chili Lime: Juicy fruit layered with a hint of spice and a crisp lime finish.

“There is something truly special about what our team created here,” says co-founder Lee Einsider. “I’ve been fortunate to launch some amazing brands in my life, and Por Qué No is no exception. It’s even more exciting to be partnering with SGWS and our extended distributor family again to introduce Por Qué No across the country.”

The Specs That Matter:

  • Format: 4-pack / 12 oz cans
  • The Goods: 4.5% ABV | 100 Calories | No Added Sugar | Gluten-Free
  • MSRP: $12.99

Por Qué No will hit shelves in the Northeast this spring, powered by the Southern Glazer’s Wine & Spirits network, alongside independent distributor partners, before a nationwide rollout later this year.

Unexpected. Unapologetic. Unforgettable.

Visit us: drinkporqueno.com

Socials: drinkporqueno

About Beverage Management Group, LLC – Previously leading the Casamigos, Grey Goose, and Jägermeister brands, the group of Lee Einsidler, Olivier Bugat, Mat Jaronko, Sandra Falconer, and Jeff Einsidler carry over a century of experience, passion, and success in the beverage industry.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

How Mingle Mocktails Won with Whole Foods

How Mingle Mocktails Won with Whole Foods

Columbia Distributing Adds 850k Cases of Wine and Spirits As RNDC Deal Closes

Columbia Distributing Adds 850k Cases of Wine and Spirits As RNDC Deal Closes

Hugo’s Cocktails Takes Its Bartender-Crafted RTDs To New Markets

Hugo’s Cocktails Takes Its Bartender-Crafted RTDs To New Markets

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - P...

View All|Post a Listing

Featured Jobs

Vermont Sales Specialist - Burlington Beer Co.

Vermont Sales Specialist - Burlington Beer Co.

Packaging lead - Mountains Walking Brewery/New Hokkaido Bevco

Packaging lead - Mountains Walking Brewery/New ...

Production Operator - Liber Cocktails

Production Operator - Liber Cocktails

Sales Rep - Digitally printed cans (New England) - Canworks

Sales Rep - Digitally printed cans (New England...

State Manager - OH - Good Boy Vodka

State Manager - OH - Good Boy Vodka

Director of Brewing Operations  - Kane Brewing Company

Director of Brewing Operations - Kane Brewing ...

View All Jobs|Post a Job

More News

Elmhurst Enters Alcohol with Oat-Based Spritz Good Day, Darling

Elmhurst Enters Alcohol with Oat-Based Spritz Good Day, Darling

Taste Radio: Wandering Bear Almost Lost It All. Then It Brewed A Second Act.

Taste Radio: Wandering Bear Almost Lost It All. Then It Brewed A Second Act.

Amass Brands Expands, Taps Into Sparkling Protein, Hemp Trends

Amass Brands Expands, Taps Into Sparkling Protein, Hemp Trends

Wellness Shoppers Seeking Proof Over Promises, Says Vitamin Shoppe Report

Wellness Shoppers Seeking Proof Over Promises, Says Vitamin Shoppe Report

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Area Sales Manager - Miami, FL - Good Boy Vodka - Good Boy Vodka
  • Innovation Tech 1 - Sierra Nevada Brewing Co. - Sierra Nevada Brewing Co.
  • Lake Hour Field Sales Representative - Eastern New York (Albany) - Lake Hour - Lake Hour
  • Lake Hour Field Sales Representative - Western New York (Buffalo) - Lake Hour - Lake Hour
  • Field Brand Ambassador - Wilding Brands - Wilding Brands
  • Director of Sales-Texas - Ranch20 Spirits - Ranch20 Spirits
  • Lead Packaging Operator - Distillery of Modern Art - Distillery of Modern Art
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. How Mingle Mocktails Won with Whole Foods
  2. Columbia Distributing Adds 850k Cases of Wine and Spirits As RNDC Deal Closes
  3. Hugo’s Cocktails Takes Its Bartender-Crafted RTDs To New Markets
  4. Elmhurst Enters Alcohol with Oat-Based Spritz Good Day, Darling
  5. Taste Radio: Wandering Bear Almost Lost It All. Then It Brewed A Second Act.
  6. Amass Brands Expands, Taps Into Sparkling Protein, Hemp Trends
  7. Wellness Shoppers Seeking Proof Over Promises, Says Vitamin Shoppe Report
  1. Jefferson’s Bourbon Celebrates America’s 250th Anniversary With Release of Founder’s Reserve 20-Year-Old
  2. LEMYN - From Cars to Cocktails
  3. GateDrop Accelerates Retail Expansion with Broader Distribution Wins
  4. Master Blender Miles Munroe Announces Launch of Grimoire Spirits
  5. 2 Towns Ciderhouse Named Large Cidermaker of the Year, Earns Best of Show
  6. Sip into Summer: HI-CHEW and FiiZ Team Up to Launch Two Dessert-Inspired Dirty Sodas
  7. Bloom & Barrel Launches Non-Alcoholic THC-Infused Wine Designed for Connection, Without Compromise
  1. Columbia Distributing Adds 850k Cases of Wine and Spirits As RNDC Deal Closes
  2. Hugo’s Cocktails Takes Its Bartender-Crafted RTDs To New Markets
  3. Adam Kost on How Dirty Shirley Cleaned Up
  4. Reports: Diageo Layoffs Hit North American Business Unit
  5. Owl’s Brew Follows Hard Soda Debut With Functional NA Mixers
  6. NÜTRL Founders Back Los Sundays Expansion
  7. The Zero Proof Acquires The New Bar For On-Premise Reach
  1. Constellation Maintains 1.8% Shipments Growth Thru Q1, Depletions -0.3% YoY
  2. Columbia Distributing Adds 850K Cases of Wine & Spirits As RNDC Deal Closes in WA, OR
  3. Plant-Based Bev Maker Elmhurst Launches Hard Oat Spritz
  4. Beer Wholesaler Optimism Continues for 4th Consecutive Month; All Segments Improve YoY Led by Imports
  5. ‘Seller’s Market’ Develops for Scaled RTD Brands
  6. Father’s Day, World Cup Help Bev-Alc Sales Return to Growth; Spirits, Wine Offset Beer Declines
  7. Report: Untitled Art to Cease Operations
View All|Submit News

Promoted PR Posts

Power Plus Pain Aid Announces Partnership with the 2026 Montana Spartan Trifecta Weekend in Bigfork, MT

Power Plus Pain Aid Announces Partnership with the 2026 Montana Spartan Trifecta Weekend in Bigfork, MT

EL JEFE GLOBAL, LLC Announces Major Canadian Expansion with Beverage World Inc.

EL JEFE GLOBAL, LLC Announces Major Canadian Expansion with Beverage World Inc.

The 5th Ingredient Launches Beer30 + NetSuite Integration

The 5th Ingredient Launches Beer30 + NetSuite Integration

PLAYR Launches Performance Nutrition Brand Built Specifically for Youth Athletes

PLAYR Launches Performance Nutrition Brand Built Specifically for Youth Athletes

NO CAP! Soda Pop Returns to X Games This Summer with Limited-Edition Collaborative Can

NO CAP! Soda Pop Returns to X Games This Summer with Limited-Edition Collaborative Can

T-Pain’s ‘Good Game’ Nootropic Energy Shots Expand Into Murphy USA

T-Pain’s ‘Good Game’ Nootropic Energy Shots Expand Into Murphy USA

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙