• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Introducing ‘Por Qué No’: Tequila and Vodka Cocktails Dropping Spring 2026

info_outline PRESS RELEASE posted by Beverage Management Group, LLC

Mar. 30, 2026 at 10:45 am

X LinkedIn Reddit Facebook Email
Report Press Release
RTDNew Innovation
Spirits Companies
  • image-01

Why settle for the usual? Unforgettable flavors, lightly sparkling, and unapologetically bold—each 12 oz can delivers an unforgettable cocktail experience at 100 calories, with zero added sugar and gluten-free.

Por Qué No is created by the team that brought Casamigos, Grey Goose, and Jägermeister to the world stage. Now, that expertise is focused on the booming RTD market. Packaged in striking, color-drenched cans, this debut lineup hits differently:

  • Mango Guava: An unexpected collision of bright tropical sweetness and a razor-sharp citrus edge.
  • Watermelon Pineapple Chili Lime: Juicy fruit layered with a hint of spice and a crisp lime finish.

“There is something truly special about what our team created here,” says co-founder Lee Einsider. “I’ve been fortunate to launch some amazing brands in my life, and Por Qué No is no exception. It’s even more exciting to be partnering with SGWS and our extended distributor family again to introduce Por Qué No across the country.”

The Specs That Matter:

  • Format: 4-pack / 12 oz cans
  • The Goods: 4.5% ABV | 100 Calories | No Added Sugar | Gluten-Free
  • MSRP: $12.99

Por Qué No will hit shelves in the Northeast this spring, powered by the Southern Glazer’s Wine & Spirits network, alongside independent distributor partners, before a nationwide rollout later this year.

Unexpected. Unapologetic. Unforgettable.

Visit us: drinkporqueno.com

Socials: drinkporqueno

About Beverage Management Group, LLC – Previously leading the Casamigos, Grey Goose, and Jägermeister brands, the group of Lee Einsidler, Olivier Bugat, Mat Jaronko, Sandra Falconer, and Jeff Einsidler carry over a century of experience, passion, and success in the beverage industry.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Laird Superfood Sales Soar 244% as Product Platform Takes Shape

Laird Superfood Sales Soar 244% as Product Platform Takes Shape

After Ups and Downs, Coke Ready to Go All In On BodyArmor

After Ups and Downs, Coke Ready to Go All In On BodyArmor

Taste Radio: Do Consumers Give An F About Functionality?

Taste Radio: Do Consumers Give An F About Functionality?

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New Yo...

View All|Post a Listing

Featured Jobs

Brewer I - Figueroa Mountain Brewing Co

Brewer I - Figueroa Mountain Brewing Co

Quality Control/Lab Technician - Coronado Brewing Company

Quality Control/Lab Technician - Coronado Brewi...

Graphic Artist - Good Boy Vodka

Graphic Artist - Good Boy Vodka

Account Manager- SpikedAde- Metro Boston - Spiked Ade

Account Manager- SpikedAde- Metro Boston - Spik...

Territory Manager - North Shore, MA - Lord Hobo Brewing Company

Territory Manager - North Shore, MA - Lord Hobo...

Digital Marketing Coordinator - Three Taverns Craft Brewery

Digital Marketing Coordinator - Three Taverns C...

View All Jobs|Post a Job

More News

New Beverages: Poppi Sour Apple, MALK, Milonga, 5-Hour Energy

New Beverages: Poppi Sour Apple, MALK, Milonga, 5-Hour Energy

Pressed Adds Executive Talent, Death Wishes Lands CMO

Pressed Adds Executive Talent, Death Wishes Lands CMO

Podcast Star Alex Cooper’s Unwell Beverage Venture Is Shutting Down, Per Report

Podcast Star Alex Cooper’s Unwell Beverage Venture Is Shutting Down, Per Report

Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook

Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • General Manager - Right Coast Brands - Right Coast Brands
  • In-office Sales Rep - Studio TBD - Studio TBD
  • Brewer - WeldWerks Brewing Co. - WeldWerks Brewing Co.
  • BREWER - 3rd shift - Lakefront Brewery - Lakefront Brewery
  • Brewing Specialist - Overnight - Prost Brewing Co. - Prost Brewing Co.
  • Market Development Manager - Beverage Industry - Resurgence Brewing Company - Resurgence Brewing Company
  • SpikedAde- State Mgr - Louisana - SpikedAde - SpikedAde
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Laird Superfood Sales Soar 244% as Product Platform Takes Shape
  2. After Ups and Downs, Coke Ready to Go All In On BodyArmor
  3. Taste Radio: Do Consumers Give An F About Functionality?
  4. New Beverages: Poppi Sour Apple, MALK, Milonga, 5-Hour Energy
  5. Pressed Adds Executive Talent, Death Wishes Lands CMO
  6. Podcast Star Alex Cooper’s Unwell Beverage Venture Is Shutting Down, Per Report
  7. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  1. Precept Wine & Spirits Acquires Brand Portfolio of Miller Family Wine Company
  2. good2grow Ranks No. 4774 on the 2026 Inc. 5000 List of the Fastest-Growing Private Companies
  3. Tractor Beverage Company Earns Fifth Consecutive Spot on the Inc. 5000
  4. Bumbu Named the #1 Super-Premium Rum in the World for Second Consecutive Year*
  5. Redemption Whiskey Unveils Single Barrel Bonded Bourbon, the First Release in Its Relaunched Higher Marques Collection
  6. Coaqua Secures Strategic Partnership with DAYBREAKER, A Leading Global Dance and Wellness Movement
  7. OMG Energy Drink is officially hitting the Amazon shelves.
  1. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  2. High-ABV RTDs Are On The Rise, But They’re More Than Buzz For Your Buck
  3. Spirits Distribution: Original Southside Hits Major Retailers; SGWS Adds To Its Book
  4. After Breakthru Walks, KEG 1 Moves on RNDC’s Kentucky Business
  5. UK Non-Alc Botivo Sells Pleasure, Not Moderation, as Non-Alc Drinks Mature
  6. Suntory RTD -196 Sales Soaring Behind Culturally Rooted Activations
  7. Diageo to Focus on RTDs; Unveils $1B Cost-Cutting Plan
  1. Samuel Adams Boston Brewery Workers Submit Intent to Unionize
  2. B3 Completes Acquisition of Yards Brewing; Two Roads, Heavy Seas Exit Platform
  3. Spirits Distribution: Original Southside Hits Major Retailers; SGWS Adds to Its Book
  4. C-Stores Lead Bev-Alc Declines as Late Summer Losses Continue, per NIQ Weekly Scans
  5. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  6. Driving & Sustaining Profitable Taproom Growth with Talea Beer Co-Founder Tara Hankinson at Brewbound Live 2026
  7. Freedom to Focus: Ska Begins 4th Decade Refocused on Beer, Following Ownership Change
View All|Submit News

Promoted PR Posts

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

Virginia Distillery Co. Launches 50-Calorie, 2.5% ABV KINDA Light Vodka Seltzer

Virginia Distillery Co. Launches 50-Calorie, 2.5% ABV KINDA Light Vodka Seltzer

Emerging Energy Drink Brand ECHELON USA Makes Major Retail Move with Nationwide Launch in The Vitamin Shoppe

Emerging Energy Drink Brand ECHELON USA Makes Major Retail Move with Nationwide Launch in The Vitamin Shoppe

NO CAP! Soda Pop and SOUR PUNCH Announce Licensing Partnership Bringing Iconic Candy Flavors to Better-for-You Soda

NO CAP! Soda Pop and SOUR PUNCH Announce Licensing Partnership Bringing Iconic Candy Flavors to Better-for-You Soda

BODi Expands Retail Presence with Shakeology Now Available at The Vitamin Shoppe Nationwide; Launches New Flavor

BODi Expands Retail Presence with Shakeology Now Available at The Vitamin Shoppe Nationwide; Launches New Flavor

NO CAP! Soda Pop Sweeps X Games: A Complete 360 Activation

NO CAP! Soda Pop Sweeps X Games: A Complete 360 Activation

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙