Press Releases before September 2026

BevNET’s beverage industry press release wire includes the latest updates, developments, and announcements in the dynamic world of beverages. From brand updates to new product launches, mergers and acquisitions to notable new hires, we’re here to help you stay informed and ahead of the curve.

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	Promoted by Cascadia Managing Brands on August 19, 2026 Graasi Organic Barley Water Debuts in Kroger's Richmond Division Through New Partnership with Brown Distributing RICHMOND, Va. — August 18, 2026 — Graasi Organic Barley Water, the USDA Certified Organic functio...
	Promoted by Recoup Beverage Inc. on July 23, 2026 Recoup, the First Regenerative Organic Certified Hydration Beverage, Refreshes Brand, Formula, and Packaging Clean hydration brand unveils refreshed identity, improved taste, proprietary fiber blend, and pr...
	Promoted by ArZo Hydration on July 23, 2026 ArZo Expands New York Metro Presence ArZo Expands New York Metro Presence with Foodtown Activation and Continued KeHE-Fueled Retail Gr...
	Promoted by ROAR Organic on July 15, 2026 ROAR Organic Appoints William Meissner as President Appointment supports the company's continued investment in brand building, innovation, and nation...
	Promoted by PLAYR1 Functional Beverages LLC on July 9, 2026 PLAYR1 Partners with K-12 Food Solutions to Bring MAD Science-Based Multi-Functional Beverages to Schools PLAYR1 Partners with K-12 Food Solutions to Bring MAD Science-Based Multi-Functional Beverages to...
	Promoted by Ballislife Drink Inc. on June 25, 2026 15-Year-Old Egypt Dean Turns Kendrick Lamar Royalty Money Into Seven-Figure Investment in Ballislife HYDRO Sports Drink From the studio to center court, the young investor backs a brand built for the next generation o...
	Promoted by So Cool Brands Inc. on June 4, 2026 So Cool Brands Launches Blueberry & Blood Orange Sports Drinks & Announces Strategic Partnership with The Daley Move Podcast New zero-sugar hydration flavors and sports media partnership strengthen So Cool Brands' commitme...
	Promoted by WaterOuai! on May 27, 2026 WaterOuai! Introduces a More Intentional Approach to Hydration: The OUAI It Should Be Holly Thaggard, founder of Supergoop!, and her son Will Thaggard introduce WaterOuai!, bringing a...
	Promoted by Banagua, Inc on May 20, 2026 Banagua Secures $5.5 Million Investment From Hingham Growth Partners to Accelerate National Expansion NASHVILLE, Tenn. — Banagua, the organic banana water brand helping reshape the future of hydratio...
	Promoted by Leisure Hydration on April 22, 2026 Leisure Hydration Closes Oversubscribed Series A; Expands with Target, Whole Foods, HEB Leisure Hydration, the fast-growing functional hydration brand redefining how consumers hydrate, ...
	Promoted by BLUE BEAR on April 7, 2026 Blue Bear Launches “Refresh” Functional Tea for Immunity & Hydration Support, Expands Into Full-Day Wellness Lineup Blue Bear builds on “anti-energy drink” positioning as sleep and relaxation beverages gain moment...
	Promoted by Cascadia Managing Brands on March 31, 2026 Graasi Organic Barley Water Expands U.S. Distribution Strategy with Gourmet International Partnership in Michigan Award-winning plant-based hydration brand builds retail momentum while aligning with lead...
	Promoted by VYV Hydration on March 11, 2026 VYV Hydration Selected as Emerging Brand for 2026 Nourishing Change Conference Madison, WI (March 11, 2026) - VYV Hydration, a sparkling prebiotic electrolyte drink brand, has ...
	Promoted by H2Om Water with Intention on March 3, 2026 H2Om Water with Intention Celebrates 20 Years of LOVE Water Los Angeles, CA — March 3, 2026 — H2Om Water with Intention®, the award-winning premium, natural ...
	Promoted by O'kra Sparkling O'kra Water on February 27, 2026 O'kra Sparkling Okra Water Set to Turn Heads During Debut at Natural Products Expo West 2026 (Booth N1529) Anaheim, CA — February 27, 2026 — There's a new wave of wellness hydration sweeping culture, beau...
	Promoted by Banagua on December 31, 2025 Banagua Emerges as One of the Fastest-Growing New Beverage Brands, Surpassing 2,000 Retail Doors in Under Six Months Banagua, a single-ingredient banana water brand, is quickly establishing itself as one of the mos...
	Promoted by FORALL® Nutrition on October 16, 2025 Forall Nutrition Launches Water+Protein: The World's First Clear, Flavorless Protein Water A breakthrough in hydration — Just purified water + flavorless protein. That's it. ATLANTA, GA — ...
	Promoted by MTN WTR.Co on August 5, 2025 MTN WTR Upsizes Its Signature Can and Brings Japan’s “EXTRA STRONG” Sparkling Culture to the U.S. More water, bigger bubbles—arriving first on Amazon late August 2025[Marina del Rey, CA – August ...
	Promoted by Cascadia Managing Brands on June 26, 2025 Graasi Organic Barley Water, In Partnership With Cascadia Managing Brands, Expands Northeast Distribution and Sponsors Borroka 3 Ramsey, NJ – June 26, 2025 – Graasi, the first-ever shelf-stable USDA Organic barley water, is ac...
	Promoted by VYV Hydration on June 10, 2025 VYV Hydration Launches Clean-Label Sparkling Drinks with 5g Prebiotic Fiber + Electrolytes VYV Hydration, a new entrant in the functional beverage space, has launched a line of clean-label...
	Promoted by MTN WTR Co. on April 29, 2025 MTN WTR Announces New State-of-the-Art Bottling Facility In Yamanashi, Japan [Marina Del Rey, CA, April 29, 2025] – MTN WTR, known for its naturally alkaline spring water fro...
	Promoted by SPORT DRINK on March 12, 2025 Sport Drink Announces NHL Goaltender Pheonix Copley as Minority Owner LOS ANGELES, CA — Sport Drink LLC is proud to welcome Pheonix Copley, goaltender for the Los Ange...
	Promoted by Hiperbaric - High Pressure Processing on March 10, 2025 Miami-based ISO Launches Premium Beverage Hydration Products Developed at Hiperbaric HPP Incubator ISO, a Miami-based beverage company, recently announced the launch of their innovative line of co...
	Promoted by Cascadia Managing Brands LLC on February 24, 2025 GRAASI Organic Barley Water Returns as Hydration Sponsor for Where Legends Rise MMA Event in Las Vegas, Revised Label Graphics Coming Soon GRAASI Organic Beverages is proud to announce its return as the official Hydration Sponsor for BO...
	Promoted by H2Om Water with Intention on February 13, 2025 H2Om Water with Intention: Transforming Mental Health Through Hydration FOR IMMEDIATE RELEASE[Los Angeles, California] – [February 14, 2025] H2Om Water with Intention: T...
	Promoted by MTN WTR Co on February 4, 2025 MTN WTR Co Brings Japan’s First Naturally Alkaline Mt. Fuji Spring Water to U.S. Consumers Los Angeles, CA – February 6, 2025 — MTN WTR Co, the pioneering brand behind the first Japanese n...
	Promoted by Leisure Hydration on January 9, 2025 Leisure Hydration Teams Up with Ring at CES 2025 Las Vegas, NV (January 7, 2025) - Leisure Hydration, the fast growing hydration refresher brand, ...
	Promoted by The Influence on October 3, 2024 Cactus-Based Beverage Leader Caliwater Launches Innovative Kids Pouches in Albertsons Nationwide Caliwater™, the plant-based hydration innovator founded by celebrity mom Vanessa Hudgens, launche...
	Posted by Sap's Original on September 20, 2024 Sap’s Hydration Drink Hires Chief Sales Officer [Austin, TX] - Sap’s hydration drink, the trending electrolyte drink created in Austin, Texas has...
	Promoted by Beulah Group Inc. on August 29, 2024 Pure Finest Inc. Set to Launch: A Revolutionary 3-in-1 Taste Me! Feel Me! Beverage Brand Set with Premium Ingredients Introduction to PureFinest® Organic Natural Vitamin, Sports & Vitality Beverages In response t...
	Promoted by Leisure Hydration on August 26, 2024 Leisure Hydration Partners With Ggiata to Create "The Perfect Lunchtime Drink" Leisure Hydration Collaborates with Los Angeles Delicatessen, Ggiata, to Launch Exclusive New Fla...
	Posted by GoodSport Nutrition on July 9, 2024 Jonathan Owens Hooks Up with His Next Big Catch – GoodSport Nutrition CHICAGO, IL – Through an online search, professional football player, Jonathan Owens, hooked up w...
	Posted by heywell on June 27, 2024 heywell Levels Up Lemonade with New Lemon Fizz Flavor Supporting Energy and Hydration heywell - the women-owned beverage brand on a mission to help people meet the demands of modern...
	Promoted by Caribe Juice Inc. on May 29, 2024 WTRMLN Brand Launches Ultra-Hydrating Lemonade in Biggest New Product Launch to Date Charlottesville, Va.-- Caribe Juice, maker of WTRMLN WTR®, the nation’s #1 selling cold pressed w...

All Press Releases

Cure Hydration Accelerates Retail Expansion with Walmart Launch Posted 8/27	Posted 8/27
MYDRATE Launches PULSE, an Adaptogenic Hydration Drink, and Begins Grocery Expansion Posted 8/26	Posted 8/26
Graasi Organic Barley Water Debuts in Kroger's Richmond Division Through New Partnership with Brown Distributing Posted 8/19	Posted 8/19
Crunchy Hydration, a Leading Sparkling Wellness Water, Expands Nationally Into World Market Posted 8/11	Posted 8/11
Splendor Water Partners with Diplo's Run Club for Second Year Posted 8/04	Posted 8/04
Ascent Enters the Hydration Category with Launch of Clean Hydration Posted 7/27	Posted 7/27
Recoup, the First Regenerative Organic Certified Hydration Beverage, Refreshes Brand, Formula, and Packaging Posted 7/23	Posted 7/23
ArZo Expands New York Metro Presence Posted 7/23	Posted 7/23
So Cool Brands Announces Desiree Kepler as Founding Collegiate Athlete Ambassador Posted 7/22	Posted 7/22
So Cool Brands Partners with Real Players: Inside the Backstretch to Celebrate the Human Stories Behind Thoroughbred Racing Posted 7/21	Posted 7/21
Vibes Beverages Launches "Tune In" — The Campaign That Introduces a New Category to the World Posted 7/20	Posted 7/20
AdvoCare Rehydrate Black Cherry Drops for a Limited Time, Offering Bold Flavor and Rapid Hydration Posted 7/17	Posted 7/17
ROAR Organic Appoints William Meissner as President Posted 7/15	Posted 7/15
RAFA Racing Team partners with CocoLove to elevate hydration and performance Posted 7/13	Posted 7/13
PLAYR1 Partners with K-12 Food Solutions to Bring MAD Science-Based Multi-Functional Beverages to Schools Posted 7/09	Posted 7/09
Prepare Yourself, New York — GREATER THAN, Hydration for Her, Is Getting Fancy for the First Time in 15 Years of Business Posted 6/25	Posted 6/25
15-Year-Old Egypt Dean Turns Kendrick Lamar Royalty Money Into Seven-Figure Investment in Ballislife HYDRO Sports Drink Posted 6/25	Posted 6/25
WYNZ Youth Hydration Partners with Lacrosse Unlimited to Fuel the Next Generation of Athletes Posted 6/24	Posted 6/24
Electrolit Named Official Hydration Partner of Tennis Canada and the National Bank Open Presented by Rogers Posted 6/23	Posted 6/23
Splendor Water Redefines Hydration Day with “Live Water” and a New Era of Vibrational Wellness Posted 6/23	Posted 6/23
Herbs, Etc. Wins 2026 Mindful Award for Superfood Product of the Year Posted 6/18	Posted 6/18
Electrolit Named Official Electrolyte Beverage of the US Open with Multi-Year Partnership Posted 6/10	Posted 6/10
Pickle Juice Unveils Brand Refresh Designed to Drive Consumer Clarity and Category Growth Posted 6/10	Posted 6/10
So Cool Brands Launches Blueberry & Blood Orange Sports Drinks & Announces Strategic Partnership with The Daley Move Podcast Posted 6/04	Posted 6/04
Cure Hydration Launches Nationwide at Target, Bringing Science-Backed Hydration to Millions of Americans Posted 6/03	Posted 6/03
Saratoga Spring Water Introduces a Bold New Take on Flavored Sparkling Water with Saratoga Collection Posted 5/29	Posted 5/29
Pocono Maple Water to Showcase Tree-Tapped Hydration at BevNET Live Summer 2026 This June Posted 5/27	Posted 5/27
WaterOuai! Introduces a More Intentional Approach to Hydration: The OUAI It Should Be Posted 5/27	Posted 5/27
Electrolit Unveils “Made for This” Campaign Featuring Soccer Star Timothy Weah Ahead of the Sport’s Summer Tournament Posted 5/26	Posted 5/26
Lithios Beverages Secures Celebrity Partnership Following Authentic Discovery of Brain Fuel + Hydration Posted 5/26	Posted 5/26
Perfect Hydration Debuts Flavored Alkaline Water Posted 5/21	Posted 5/21
Banagua Secures $5.5 Million Investment From Hingham Growth Partners to Accelerate National Expansion Posted 5/20	Posted 5/20
Sunkist Hydration and Collagen Just Got More Powerful: Now with Vitamin D and Magnesium Citrate Posted 5/19	Posted 5/19
The Wave Has Already Hit: How Vibes Beverages’ Electric Shores Is Ahead of the Industry Posted 5/15	Posted 5/15
Good Guys Racing Taps Electrolit as Official Hydration Partner, Leveling Up NYC’s Next Wave of Cycling Talent Posted 5/14	Posted 5/14
HydroWild Launches Clean Hydration Brand Made Specifically for Kids and Teens Posted 5/14	Posted 5/14
KinderFarms Debuts Cultural Campaign and Brand Overhaul That Takes a Stand Against the “More-Is-More” Parenting Mentality Posted 5/13	Posted 5/13
Vibes Beverages enters functional tonic category with three-SKU platform built around nootropics, ketones, kava, and hops Posted 5/12	Posted 5/12
Hint Reframes Hydration as Desire, Not Discipline, With “MMMMM Water” Campaign Posted 5/11	Posted 5/11
Electrolit Serves Up New Athlete Signing with Pro Tennis Player Emilio Nava Posted 5/06	Posted 5/06
Choose Water First to Fight Dehydration: A Drinking Water Week Message from the Bottled Water Industry Posted 5/01	Posted 5/01
OOZ Debuts Single-Ingredient Hydration Tapped from Birch Trees Posted 4/30	Posted 4/30
X Hydration Set to Launch Premium Aloe-Powered Wellness Water at Lunds & Byerlys Posted 4/23	Posted 4/23
PLEZi HYDRATION RELAUNCHES TO REDEFINE SPORTS DRINKS WITH REAL INGREDIENTS AND NO ADDED SUGAR Posted 4/22	Posted 4/22
Leisure Hydration Closes Oversubscribed Series A; Expands with Target, Whole Foods, HEB Posted 4/22	Posted 4/22
Rally Launches a Pickle Juice Shot to Challenge the Sports Hydration Category Posted 4/21	Posted 4/21
Sap's Expands Into Nearly 250 H-E-B Locations as Brand Builds Retail Momentum Posted 4/17	Posted 4/17
Electrolit Expands Festival Wellness Programming with Stagecoach x Electrolit Resort 5K at Stagecoach 2026 Posted 4/15	Posted 4/15
Teko Redefines the Energy Ritual with the Launch of Premium Instant Yerba Mate Sticks Posted 4/14	Posted 4/14
BIOLYTE Teams with Fitzco for First National Campaign, “LYTE IT UP,” Built Around ‘Thirst Responders’ Posted 4/13	Posted 4/13
100 Coconuts Accelerates Growth with Key Leadership Appointments and Expanding Global Momentum Posted 4/10	Posted 4/10
Gabby Golf Girl Joins the Electrolit Athlete Team, Fueling a Rising Star in Golf Posted 4/10	Posted 4/10
Blue Bear Launches “Refresh” Functional Tea for Immunity & Hydration Support, Expands Into Full-Day Wellness Lineup Posted 4/07	Posted 4/07
Layn Natural Ingredients Showcases Functional Teas, Beverage Concepts, and Natural Sweeteners at World of Coffee Posted 4/06	Posted 4/06
Electrolit Returns to Coachella as Official Hydration Sponsor, Bringing 5K and Wellness Programming to Festivalgoers Posted 4/01	Posted 4/01
Graasi Organic Barley Water Expands U.S. Distribution Strategy with Gourmet International Partnership in Michigan Posted 3/31	Posted 3/31
Herbs, Etc. Launches ChlorOxygen Lemonade Powder, Bringing Its Best-Selling Chlorophyll to a Convenient, On-the-Go Format Posted 3/12	Posted 3/12
VYV Hydration Selected as Emerging Brand for 2026 Nourishing Change Conference Posted 3/11	Posted 3/11
Bevi Surpasses 1 Billion Bottles Saved, Hitting Major Milestone in Fight Against Single-Use Plastic Posted 3/04	Posted 3/04
Benson Boone Joins Caliwater as an Investor and New Face of the Brand Posted 3/03	Posted 3/03
Electrolit Turns Up the Chill with Launch of New Cherry Ice Flavor, Now Nationwide Posted 3/03	Posted 3/03
H2Om Water with Intention Celebrates 20 Years of LOVE Water Posted 3/03	Posted 3/03
Blue Monkey Beverage Acquires Local Weather Sports Drink Posted 3/02	Posted 3/02
Blue Monkey Beverage Debuts Rebrand as It Expands Nationally Posted 3/02	Posted 3/02
SYSTM Foods Brings Bold Innovation to Expo West 2026 with Debut of REBBL Clear Protein Beverage Posted 2/27	Posted 2/27
LEVL Launches in Over 350 Target Stores Across the East Coast Posted 2/27	Posted 2/27
O'kra Sparkling Okra Water Set to Turn Heads During Debut at Natural Products Expo West 2026 (Booth N1529) Posted 2/27	Posted 2/27
Fresh Off Its February Launch, GREATER THAN Showcases Newly Non-GMO Project Verified Hydration for Women at Expo West Posted 2/26	Posted 2/26
Demi Lovato and Caliwater Debut New Blood Orange — A Bright, Bold Take on Better Hydration Posted 2/20	Posted 2/20
Maple3 Launches 16.9 Oz Pure Maple Water at Meijer, Expands Presence Ahead of Expo West 2026 Posted 2/20	Posted 2/20
Chargel Unveils New Packaging for Its Energy Hydrating Snacks and Debuts Antioxidants Line at Natural Products Expo West 2026 Posted 2/18	Posted 2/18
True Citrus Launches True Lemon Wellness Line for Cravings, Immunity and Energy Support Posted 2/18	Posted 2/18
Super Seltzer Gains Rapid Northeast Momentum With Next-Generation Functional Sparkling Water Led by Proven Beverage Founders Posted 2/18	Posted 2/18
RINGA holistic hydration selected as 2026 NEXTY finalist for ‘best new beverage’ at Expo West 2026 Posted 2/17	Posted 2/17
ZALT Launches First-Ever Electrolyte Pouches, Introduces a New Functional Hydration Format and Opens Pre-Seed Funding Round Posted 2/13	Posted 2/13
BeGOAT Clean Energy Launches First Stick Pack Line with Hydration, Energy, and Antioxidant Support Posted 2/10	Posted 2/10
DryWater Secures NSF Certified For Sport Designation, Elevating Clean Performance Hydration Posted 1/26	Posted 1/26
Joystick Hydration Launches as a Next-Gen Hydration Brand Built for Gamers, Creators, and Culture-Drivers Posted 1/23	Posted 1/23
New at H-E-B: ArZo Sparkling Water Reimagines Hydration with Flavor, Function and Heart Posted 1/20	Posted 1/20
TEN Alkaline Spring Water Expands Northeast Footprint with New Distribution at Stop & Shop and Giant Eagle Posted 1/20	Posted 1/20
Wet Hydration Launches at The Vitamin Shoppe, Expanding Access to Premium Functional Hydration Posted 1/16	Posted 1/16
DripDrop Hydration Launches Breakthrough Zero Sugar Plus: The Complete Zero Sugar Hydration Solution Posted 1/14	Posted 1/14
BODYARMOR Expands Functional Hydration Portfolio with Launch of BODYARMOR FLASH I.V. Caffeine Zero Sugar Posted 1/14	Posted 1/14
Banagua Emerges as One of the Fastest-Growing New Beverage Brands, Surpassing 2,000 Retail Doors in Under Six Months Posted 12/31	Posted 12/31
Meet the Founders Turning Hydration into Emotional Wellness Posted 12/16	Posted 12/16
Vita Coco Becomes Official Hydration Partner of Rush Soccer in New Partnership Posted 12/12	Posted 12/12
Spade Launches in 245 Walmart Stores Across California Posted 12/10	Posted 12/10
Perfect Hydration Alkaline Water Lands Major Retail Deals, Breaks Online Sales Records Posted 12/09	Posted 12/09
INAAM Botanical Beverages Launches from South Florida with a Mission to Redefine Clean Hydration Posted 12/05	Posted 12/05
Celt Salt Introduces HydroCelt Clean Hydration Electrolyte Drink Mix Posted 12/04	Posted 12/04
Wet Hydration Expands Protein Water Line with Two New Flavors: Pineapple Whip Colada & Passion Guava Posted 12/02	Posted 12/02
Electrolit Partners with Pro Soccer Player Timothy Weah as Official Hydration Sponsor for Upcoming Season Posted 11/18	Posted 11/18
Forall Nutrition Launches Water+Protein: The World's First Clear, Flavorless Protein Water Posted 10/16	Posted 10/16
Basketball Star & Electrolit Athlete Tristan Jass Breaks Four Guinness World Records Titles in Just Four Hours Posted 10/15	Posted 10/15
Cure Hydration Launches in Ulta Beauty Stores, Expanding Access to Ingestible Wellness Posted 10/14	Posted 10/14
Plink!’s Fizzy Electrolyte Tablets Certified by The Osmolality Lab for Daily and Recovery Hydration Posted 10/06	Posted 10/06
Morrison Seger Venture Capital Partners Leads Investment in PATH Posted 10/02	Posted 10/02
Caliwater Expanding Nationally With Walmart Launch Across 3,500 Stores Posted 9/30	Posted 9/30
Jungle: Hydration Beyond Water. Understanding the Importance of Electrolytes for the Body’s Balance Posted 9/29	Posted 9/29
Wet Hydration Enters New Category with Launch of Protein Water Posted 9/24	Posted 9/24
Nordic Tree Water Introduces Extra Strong Natural Birch Water Posted 9/17	Posted 9/17
BioAthletic Launches Kombucha-Powered NSF-Certified Hydration Powder, Redefining Functional Performance And Wellness Posted 9/15	Posted 9/15
Taste Salud Becomes Official Hydration Partner of Mexican National Soccer Teams in the U.S. Posted 9/11	Posted 9/11
Introducing Major League Hydration by Vita Coco, a community of athletes who are picking The Better Fitness Fuel Posted 9/05	Posted 9/05
Temple Lifestyle Brands Acquires Rise Kombucha, Cementing Its Role as a Functional Beverage Leader in Canada Posted 9/03	Posted 9/03
Travis Kelce Invests in Recover 180 and Joins as Brand Partner Posted 9/02	Posted 9/02
4x Pro Bowler and NFL Star Maxx Crosby Joins Recover 180 as Investor and Brand Partner Posted 8/27	Posted 8/27
Introducing Iris Nutrition: A Women & Minority-Led Functional Wellness Brand Redefining Women’s Wellness with Hormonal Health at its Core Posted 8/25	Posted 8/25
Strive Launches New Hydration Soda Line Posted 8/19	Posted 8/19
Más+ by Messi Adds “Greatest Grape” Flavor to its Everyday Hydration Beverage Portfolio Posted 8/07	Posted 8/07
MTN WTR Upsizes Its Signature Can and Brings Japan’s “EXTRA STRONG” Sparkling Culture to the U.S. Posted 8/05	Posted 8/05
WTA No.?1 Aryna Sabalenka Taps Electrolit as Official Hydration Partner Posted 8/05	Posted 8/05
Wave Kids Launches First-Ever Water Brand Just for Kids Posted 8/04	Posted 8/04
AdvoCare Rehydrate Provides Great Tasting, Rapid Cellular Hydration that Goes Beyond Water Posted 7/15	Posted 7/15
Raya Fruit Water Launches - Introducing a Bold New Era of Natural Hydration Posted 7/15	Posted 7/15
PLEZi FiZZ and PLEZi Hydration Now in Sprouts for the First Time with Nationwide Availability Posted 7/10	Posted 7/10
This is the Summer of CoAqua. CoAqua Isn’t Just a Coconut Water — It’s a Lifestyle Brand That Disrupted the Hydration Game with Bold Flavors, Design-Forward Packaging, and a Good Mission Posted 7/09	Posted 7/09
Gunna Becomes An Owner of Flerish, the Clean Hydration Brand Powering His Wellness Journey Posted 7/04	Posted 7/04
Former Love Is Blind Star and Ex-Supplement Brand Creative Director Team Up to Launch FLYTE: A Clear Whey Protein That Also Hydrates Posted 7/01	Posted 7/01
Perfect Hydration Accelerates North American Expansion, Earning Over 3,000 New Distribution Points In Q2 2025 Posted 6/26	Posted 6/26
Graasi Organic Barley Water, In Partnership With Cascadia Managing Brands, Expands Northeast Distribution and Sponsors Borroka 3 Posted 6/26	Posted 6/26
Positive Hydration Returns Strong To 31 Pavilions Across Southern California, Following Rebrand And Formula Elevation Posted 6/25	Posted 6/25
Positive Beverage Launches in Martin’s Super Markets as Midwest Shoppers Embrace Wellness Posted 6/18	Posted 6/18
Corpse Reviver Introduces New Berry Hibiscus Hydration Beverage: A Juicy Twist, Available First Online Posted 6/17	Posted 6/17
Trend Bev Co. Launches at Central Market in Texas – Hydration, Reimagined Posted 6/11	Posted 6/11
VYV Hydration Launches Clean-Label Sparkling Drinks with 5g Prebiotic Fiber + Electrolytes Posted 6/10	Posted 6/10
Positive Beverage Brings More Positivity to the Midwest at Select Meijer Locations in Kentucky Posted 5/28	Posted 5/28
Fast-Growing Corpse Reviver Electrolyte Hydration Beverage Expands into Walmart Stores Posted 5/27	Posted 5/27
Hydration Hits The Blacktop: RECOVER 180 Partners With West 4th Basketball At NYC’s Iconic Cage Posted 5/22	Posted 5/22
Greene Concepts BE WATER Selected For Temu's Food and Beverage Launch Campaign With Reach of 100+ Million U.S. Customers Posted 5/15	Posted 5/15
Positive Beverage Expands its West Coast Reach Adding All 18 Harvest Food Stores in the State of Washington Posted 5/12	Posted 5/12
Zarbee's Enters Digestive and Hydration Health Posted 5/09	Posted 5/09
MTN WTR Announces New State-of-the-Art Bottling Facility In Yamanashi, Japan Posted 4/29	Posted 4/29
Crystal Geyser Alpine Spring Water Announces Strategic Partnership with United Soccer League Posted 4/17	Posted 4/17
PLINK! Gains Nationwide CVS Distribution For Daily Hydration Posted 4/15	Posted 4/15
Electrolit Scores with Houston Dash’s Diana Ordóñez as Electrolit Athlete Posted 4/14	Posted 4/14
Pickle Juice Expands into Coles Supermarkets, Bringing Scientifically Proven Cramp Relief to More Australians Posted 4/10	Posted 4/10
Susosu Water Goes Giant: Now Launching in The Giant Company This Spring Posted 4/10	Posted 4/10
Clear Protein Hydration Drink Leader Protein2o Expands Nationwide Presence and Unveils New Exclusive Lemon-Lime Flavor with Target Posted 4/07	Posted 4/07
Electrolit Brings Run Club Culture to the Festival Scene with the Launch of the Electrolit Campground 5K at Coachella Valley Music and Arts Festival Posted 3/31	Posted 3/31
RECOVER 180 Partners With San Diego Legion As Exclusive Hydration Brand Posted 3/26	Posted 3/26
Electrolit Front And Center For Festival Season With Marketing Campaign For Coachella Valley Music And Arts Festival Posted 3/25	Posted 3/25
Electrolit Expands Premium Hydration Offering with Multipacks in Fan-Favorite Flavors Posted 3/20	Posted 3/20
HyTier Energy’s Piña Colada Sells Out in Record Time Posted 3/14	Posted 3/14
Electrolit Named Official Hydration Sponsor of the Los Angeles Marathon Through 2029 Posted 3/12	Posted 3/12
Sport Drink Announces NHL Goaltender Pheonix Copley as Minority Owner Posted 3/12	Posted 3/12
Flerish Hydration Partners with Rolling Loud for the 2025 Festival Posted 3/12	Posted 3/12
Perfect Hydration Announces New Q1 Grocery Distribution Gains Following Record-Breaking 2024 Sales Posted 3/11	Posted 3/11
Susosu Water Partners with GoPuff to Deliver Healthier Hydration in Just 30 Minutes Posted 3/11	Posted 3/11
Plexus Worldwide Launches New Advanced Hydration and Athletic Performance Drink Posted 3/11	Posted 3/11
Miami-based ISO Launches Premium Beverage Hydration Products Developed at Hiperbaric HPP Incubator Posted 3/10	Posted 3/10
Electrolit Returns Bigger, Bolder for Third Year as Coachella Valley Music and Arts Festival's Official Hydration Sponsor Posted 3/04	Posted 3/04
heywell Brand Accelerates Momentum With Major Retail Expansion And Marketing In 2025 Posted 2/26	Posted 2/26
GRAASI Organic Barley Water Returns as Hydration Sponsor for Where Legends Rise MMA Event in Las Vegas, Revised Label Graphics Coming Soon Posted 2/24	Posted 2/24
Electrolit’s Fresh & Fruity Pink Grapefruit Flavor Debuts Exclusively at 7-Eleven Nationwide Posted 2/19	Posted 2/19
HOIST Announces Harris Teeter Retail Expansion Posted 2/19	Posted 2/19
NO DAYS OFF Premium Water Now Distributed by Reyes Beverage Group Subsidiary DET Beverages Posted 2/18	Posted 2/18
Positive Beverage Reveals New Brand and Ingredients, Doubling Down on Commitment to Clean Ingredients and Healthy Living Posted 2/18	Posted 2/18
H2Om Water with Intention: Transforming Mental Health Through Hydration Posted 2/13	Posted 2/13
DryWater Launches First-to-Market No Sugar Added, Stevia-Free Hydration Powder Posted 2/12	Posted 2/12
Recoup’s Gut-Healthy Hydration Innovation Recognized as Expo West Pitch Slam Finalist Posted 2/06	Posted 2/06
Introducing Aqua Boost Posted 2/05	Posted 2/05
CELSIUS Unveils Nostalgic New Flavor: CELSIUS RETRO VIBE Posted 2/05	Posted 2/05
MTN WTR Co Brings Japan’s First Naturally Alkaline Mt. Fuji Spring Water to U.S. Consumers Posted 2/04	Posted 2/04
Celsius Introduces New CELSIUS HYDRATION Zero-Sugar Powder Sticks Posted 1/29	Posted 1/29
BODYARMOR Sports Drink Announced As Official Hydration Partner of Savannah Bananas & Banana Ball Posted 1/29	Posted 1/29
New Year, New Flavors: True Citrus Launches Four New Lemonade Flavors Posted 1/28	Posted 1/28
Fast Pickle Launches New Pickle Juice Shots Posted 1/28	Posted 1/28
Introducing Klar: Clean Energy and Hydration for Peak Performance and Focus Posted 1/23	Posted 1/23
HOIST Announces Retail Expansion with Publix Posted 1/13	Posted 1/13
Leisure Hydration Teams Up with Ring at CES 2025 Posted 1/09	Posted 1/09
Protein2o Announces New Formulations, New Packaging & New Marketing Campaign to Deepen Its Roots with the Fitness & Athlete Communities Posted 1/09	Posted 1/09
HOIST Announces New Flavor in Purposeful Partnership with Folds of Honor Posted 1/07	Posted 1/07
Joyburst Announces Its Largest Distribution Rollout of Its Hydration Drinks Across North America Posted 1/07	Posted 1/07
Mizu Lab Launches Asian-Inspired Electrolyte Drink Mix Variety Pack Posted 1/04	Posted 1/04
Avro Takes Top Honors at 2024 Beverage Digest Awards Posted 12/26	Posted 12/26
DryWater ® Redefines Hydration with the First Real Fruit-Based Electrolyte Plus Vitamin Powder Posted 12/12	Posted 12/12
Nutrisurg Launches Revolutionary Plant-Based Endurance Hydration Beverage for Athletes and Pre-Surgical Patients Posted 12/09	Posted 12/09
Cowbell Launches Hydration Beverage Posted 12/02	Posted 12/02
GREATER THAN Supports Baby2Baby and Donates Tens of Thousands of Hydration Beverages to Families In Need Posted 11/22	Posted 11/22
iPRO Hydrate Expands into the USA, Bringing Healthier Hydration Options to a Growing Market Posted 11/22	Posted 11/22
NATPAT Launches Sniff 'n' Sip Stickers to Encourage Hydration Posted 11/19	Posted 11/19
DripDrop Hydration Launches New Sunburst Variety Pack Exclusively at Walmart Posted 11/13	Posted 11/13
Cirkul Launches Accel Rehydration Accelerator Flavor Line Powered with Electrolytes and Essential Vitamins Posted 11/08	Posted 11/08
HOIST Welcomes Gerry David as New Board Member Posted 10/28	Posted 10/28
Perfect Hydration Launches Sleek, Rebranded Packaging Posted 10/24	Posted 10/24
HOIST Announces Retail Expansion with Giant Food Posted 10/22	Posted 10/22
Sol-ti, Launches First-Ever Category Expansion with SuperStix, Organic Hydration Sticks with Superfood Functions Posted 10/15	Posted 10/15
DK Metcalf Joins ZICO Coconut Water as Brand Ambassador and Investor Posted 10/09	Posted 10/09
Recoup Organic Prebiotic Sparkling Beverages Launch Nationwide in Sprouts Farmers Market’s Innovation Sets Posted 10/08	Posted 10/08
TOAK Adds Functional Hydration Line Oasis+ to Product Suite Posted 10/07	Posted 10/07
Perfect Hydration Earns Record Year-Over-Year Sales Gains as #1 Growth Driver in the Bottled Water Category Posted 10/07	Posted 10/07
Electrolit Unveils Zesty Lemon Lime Hydration Powders, Dropping Exclusively on Amazon Posted 10/07	Posted 10/07
The Osmolality Lab Certifies Waterboy’s Weekend Recovery Formula Posted 10/03	Posted 10/03
Cactus-Based Beverage Leader Caliwater Launches Innovative Kids Pouches in Albertsons Nationwide Posted 10/03	Posted 10/03
Pickle Juice Saddles Up for the Texas State Fair Posted 9/27	Posted 9/27
Introducing Purest Electrolyte Posted 9/23	Posted 9/23
Sap’s Hydration Drink Hires Chief Sales Officer Posted 9/20	Posted 9/20
Pure Finest Inc. Set to Launch: A Revolutionary 3-in-1 Taste Me! Feel Me! Beverage Brand Set with Premium Ingredients Posted 8/29	Posted 8/29
Leisure Hydration Partners With Ggiata to Create "The Perfect Lunchtime Drink" Posted 8/26	Posted 8/26
Staying Hydrated in the Field With HOIST Posted 8/23	Posted 8/23
HyTier Energy Makes Waves at FitExpo Anaheim 2024 Posted 8/22	Posted 8/22
2024 Electrolit USL Youth Finals to be Held at Tournament Sportsplex of Tampa Bay Posted 8/12	Posted 8/12
HOIST Prepares for Big Game Hunting Season with Melissa Bachman Posted 7/31	Posted 7/31
Maker of Crystal Geyser Alpine Spring Water Launches 'Thirst for Progress' Campaign Emphasizing Hydration and Sustainability Posted 7/31	Posted 7/31
Hydrational Better-For-You Energy Drink Brand, HyTier Energy, Expands into 400 New Stores in Southern California Posted 7/22	Posted 7/22
New Hydrational Focused Better-For-You Energy Drink Brand Announces Expansion After Successful Market Test: A Fresh Opportunity for Investors in the Rapidly Growing "Better-for-You" Beverage Market Posted 7/22	Posted 7/22
Chili Beverage Introduces Wellness Drinks to Elevate Daily Hydration—Launching This Autumn Posted 7/11	Posted 7/11
RECOVER 180 Announces Partnership With Golden State Warriors Forward Trayce Jackson-Davis Posted 7/09	Posted 7/09
Jonathan Owens Hooks Up with His Next Big Catch – GoodSport Nutrition Posted 7/09	Posted 7/09
Best New Organic Product Award Winner, GREEN, Revolutionizes Energy and Hydration With Their Science-Backed Drink Posted 7/01	Posted 7/01
HOIST Partners with HMY Yacht Sales Ahead of 2024 HMY Lowcountry Cup Fishing Tournament Posted 7/01	Posted 7/01
heywell Levels Up Lemonade with New Lemon Fizz Flavor Supporting Energy and Hydration Posted 6/27	Posted 6/27
What's Better, 1 Tiny Bottle or 30? Tavern-Designed Buddy Offers a Better Hydration System Posted 6/26	Posted 6/26
Celebrate National Hydration Day With HOIST Posted 6/24	Posted 6/24
Recoup Launches First Prebiotic Sparkling Beverage with Electrolytes and No Added Sugar or Sweeteners Posted 6/18	Posted 6/18
Lionel Messi’s New Hydration Drink Now Available Online for Purchase! Posted 6/17	Posted 6/17
Blume Continues Explosive U.S. Retail Expansion with Whole Foods Launch Posted 6/17	Posted 6/17
Sprecher Brewing Acquires Minority Stake in O2 Hydration Posted 6/13	Posted 6/13
HOIST The Off Roading Hydration Choice for the Summer Posted 6/06	Posted 6/06
100 Coconuts Kicks Off Its ‘100 Days of Summer’ Campaign With New Giveaways, Retail Engagement and Consumer Activations Posted 6/04	Posted 6/04
*BIOLYTE – The World’s First “IV in a Bottle” – Launches Powder Packets Posted 5/31	Posted 5/31
WTRMLN Brand Launches Ultra-Hydrating Lemonade in Biggest New Product Launch to Date Posted 5/29	Posted 5/29
Summer Sips: Electrolit Launches Watermelon Lime for Hydration with a Tangy Twist Posted 5/20	Posted 5/20
ONLY Hydration Launches Electrolyte Supplements in Classic Asian Flavors Posted 5/08	Posted 5/08
HOIST IV-level Hydration Announces Giveaway for Military Appreciation Month Posted 5/01	Posted 5/01
Perfect Hydration Announces Widespread Distribution Wins Posted 4/25	Posted 4/25
HOIST Renews Partnership with Team Red White & Blue Posted 4/23	Posted 4/23
Electrolit Renews Partnership With Patricio 'Pato' O'Ward, Extending Sponsorship for Third Consecutive Year Posted 4/23	Posted 4/23

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