Supplements

Stay informed with the latest updates and news from top supplement companies. Discover new product launches, scientific breakthroughs, company milestones, and industry innovations.

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	Promoted by PLAYR Brands LLC. on May 28, 2026 PLAYR Launches Performance Nutrition Brand Built Specifically for Youth Athletes New company enters the growing youth sports wellness category with age-appropriate daily hydratio...
	Promoted by Phytolon on May 26, 2026 Phytolon Closes $23.6 Million Series B to Commercialize Its Innovative Natural Food Colors • This three-stage round was led by a strategic investor as demand for high-quality natural color...
	Promoted by BODi on May 11, 2026 The Vitamin Shoppe to Add Shakeology by BODi in Retail Locations Nationwide EL SEGUNDO, Calif., May 11, 2026 — BODi (NASDAQ: BODI), the proactive wellness company delivering...
	Promoted by BODi on May 7, 2026 Shakeology by BODi Enters Retail Stores Nationwide, Marking a Major Expansion in the Company’s Nutrition-Led Strategy The original protein and superfood shake will debut in retail nationwide at Sprouts Farmers Marke...
	Promoted by Better Living Products on May 6, 2026 Power Plus Pain Aid Announces Partnership with the 2026 Montana Spartan Trifecta Weekend in Bigfork, MT Bigfork, MT – May 5, 2026 – Power Plus Pain Aid, the World’s First Energizing Pain Reliever, is p...
	Promoted by KA-EX on April 28, 2026 KA-EX Launches First Ready-to-Drink Creatine EAA+ Booster Powered by patented VICAP® dual-chamber technology, the booster delivers a full clinical dose of ...
	Promoted by BETTER LIVING PRODU CTS, LLC on April 20, 2026 Power Plus Pain Aid, the World’s First Energizing Pain Reliever Beverage Shot, Now Available on Amazon FOR IMMEDIATE RELEASE **Power Plus Pain Aid, the World’s First Energizing Pain Reliever Bever...
	Promoted by BLUE BEAR on April 7, 2026 Blue Bear Launches “Refresh” Functional Tea for Immunity & Hydration Support, Expands Into Full-Day Wellness Lineup Blue Bear builds on “anti-energy drink” positioning as sleep and relaxation beverages gain moment...
	Promoted by Sarah Wragge Wellness on February 26, 2026 Sarah Wragge Wellness Expands Award-Winning SWW Alkalize to Happier Grocery Following Strong Demand from New York Clients The best-selling detoxifying greens powder expands its New York retail footprint in downtown Manh...
	Promoted by Wip on February 24, 2026 Wip Launches Fruit Punch and Blue Raspberry, Setting a New Standard for Flavor in Functional Energy Top-requested fruit flavors debut as the fast-scaling energy pouch brand expands rapidly across r...
	Promoted by Wip.com on February 4, 2026 Wip Appoints Joe Wichser as Senior Vice President of Sales to Accelerate National Expansion High-growth energy pouch brand redefining the $190B caffeine category taps proven sales leader as...
	Promoted by AlmondRx on February 1, 2026 San Diego Woman-Owned Business AlmondRx Launches Nationwide in Sprouts Farmers Market Starting February 1, 2026 Vitamin D3–fortified, skinless (lectin-free) California almonds debut in three flavorsSan Diego, ...
	Promoted by Bonbuz on January 28, 2026 Bonbuz Introduces "Mood Pouches": Pocket-Sized 2oz Shooters Featuring Kanna The popular non-alcoholic brand, supported by Ashley Graham and Emma Grede, unveils its latest in...
	Promoted by BETTER LIVING PRODUCTS, LLC on January 15, 2026 Power Plus Pain Aid Activates 250 Convenience Stores Better Living Products, LLC, with its flagship product "Power Plus Pain Aid," the World's First E...
	Promoted by Volunteer Botanicals on November 21, 2025 Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms' Rapidose Lion's Mane, Cordyceps and Reishi microemulsions offer beverage makers an easier-to-use,...
	Promoted by Sovereign Naturals on November 13, 2025 Natural Immunogenics Corporation Becomes Sovereign Naturals Makers of Sovereign Silver announce new corporate identity and welcome CEO Dan Pearce to lead the...
	Promoted by KAGED on November 7, 2025 KAGED Ignites Category Innovation with Pre-Workout MAX, the First Absorption-Driven, Tingle-Free Pre-Workout with Creatine COSTA MESA, CA, November 05, 2025 -- KAGED®, the performance-nutrition brand known for clean, cli...
	Promoted by Botanic Tonics on October 30, 2025 Botanic Tonics' feel free CLASSIC Climbs Past Household Brands to #1 Spot at a Top Five National U.S. Convenience Retailer BROKEN ARROW, OK -- Botanic Tonics, the leader in kava-centric botanical supplements, today annou...
	Promoted by M2 Ingredients on October 22, 2025 M2 Ingredients Launches Next-Gen Whole Mushroom Extracts with Superior Taste, Solubility & Format Flexibility Vista, California – October 2025 — M2 Ingredients, the largest functional mushroom grower and sup...
	Promoted by FORALL® Nutrition on October 16, 2025 Forall Nutrition Launches Water+Protein: The World's First Clear, Flavorless Protein Water A breakthrough in hydration — Just purified water + flavorless protein. That's it. ATLANTA, GA — ...
	Promoted by Pharmachem Innovations on October 15, 2025 Pharmachem to Launch GPM Biome Fermented Nutrients with Postbiotics at SupplySide Global Kearny, NJ — October 15, 2025: Pharmachem Innovations, a leader in innovative nutritional solutio...
	Promoted by LoadUP Solutions on August 12, 2025 Freight for Founders: LoadUP Disrupts the Way Beverage Brands Move Product LoadUP Solutions Launches as the First Beverage-Only Freight Brokerage For Founders Who Are Done...
	Promoted by Unbuzzd Wellness Inc. on August 1, 2025 Unbuzzd Wellness Commences Reg D Capital Raise Campaign Investment Opens for up to US$5.0 Million through a Regulation D 506(c) Offering to Fund Growth a...
	Promoted by SpaceBev X on July 9, 2025 Trumpdrive Redefines Cognitive Energy Drink With Nootropic Formula for Focused High Performers Trumpdrive Energy Shakes Up Market with Cognitive Drink for Focus & ClarityBoca Raton, FL — Trump...
	Promoted by Islamic Services of America (ISA) on June 7, 2025 Islamic Services of America (ISA) Strengthens Global Halal Leadership with Strategic Indonesian Government Partnership Cedar Rapids, Iowa (June 07, 2025) - Islamic Services of America (ISA), a pioneer in U.S.-based H...
	Promoted by LiveComplete on June 6, 2025 LiveComplete Protein Powder Is Going To Revolutionize The Protein Industry Get ready for a protein powder that is a game-changer. You will want to add this to your every da...
	Promoted by RYSE Energy on May 24, 2025 RYSE Energy Creates a New Category in Energy: 12oz Energy Drink with a Splash of Protein and Prebiotics PROSPER, TX May 24, 2025– RYSE, the fast-growing performance nutrition brand, is shaking up the b...
	Promoted by TruShield Certified on April 30, 2025 Eagle Diagnostics Launches New Gold Standard Program In Banned Substances – TruShield Certified Eagle Diagnostics, the subsidiary of the preferred testing laboratory for professional sports lea...
	Promoted by Cultivate CPG on April 21, 2025 Cultivate Doubles Down on Talent to Focus on Sprouts Farmers Market Cultivate CPG, a leading emerging brands broker and sales agency, announces early stage brand exp...
	Promoted by M2 Ingredients on March 13, 2025 M2 Ingredients, Building on 15 Years of Organic Leadership, Pioneers Regenerative Organic Certified Mushrooms and Launches Myco-Suspend Beverage Solution. Vista, CA – [March 13, 2025] – M2 Ingredients, the leader in functional mushroom innovation and t...
	Promoted by SPORT DRINK on March 12, 2025 Sport Drink Announces NHL Goaltender Pheonix Copley as Minority Owner LOS ANGELES, CA — Sport Drink LLC is proud to welcome Pheonix Copley, goaltender for the Los Ange...
	Promoted by REDCON1 on March 10, 2025 REDCON1 x HOSTESS BRANDS Announce Exclusive Partnership to Launch Iconic Flavors in Protein Shakes ORRVILLE, Ohio and BOCA RATON, Fla., March 10, 2025 /PRNewswire/ -- Hostess®, the iconic brand be...
	Promoted by Sprinkle Hemp LLC on February 23, 2025 Sprinkle Revolutionizes On-The-Go Calm: Fast-Acting, Flavorless Hemp-Derived THC Drink Mix Launches at Top Ten Liquors Minnesota Sprinkle Unveils Revolutionary Hemp-Derived THC Drink Mix at Top Ten Liquor’s Statewide Location...
	Promoted by NutraShure on February 19, 2025 NutraShure’s BIOMEnd Receives Patent Publication and is now Available in a Heat-Stable, Beverage-Grade Form NutraShure Distribution, LLC. (“NutraShure”), a premium- ingredient supplier in the dietary suppl...
	Promoted by The Influence o/b/o Limitless X Holdings on February 14, 2025 Limitless X Holdings Inc. Chairman & CEO Jas Mathur Launches First-Ever Limitless Wellness House In Medellín, Colombia with Jonathan Majors, Meagan Good and Expofitness (Medellín, Colombia) – LIMITLESS X HOLDINGS, INC. (OTCQB: LIMX) -- Limitless Entertainment Inc.,...
	Promoted by NutraShure on January 21, 2025 New Study Demonstrates BIOMEnd's Pharmacokinetic Benefits Over Tributyrin and Sodium Butyrate January 21st, 2025, East Setauket, NY – NutraShure Distribution, LLC. (“NutraShure”), a premium i...
	Promoted by PricePlow, LLC on October 24, 2024 Fuel Your Expo Experience: Introducing XPO NRG, a Collaborative Energy Drink at SupplySide West 2024 Las Vegas, NV, 25 October 2024 — At SupplySide West 2024, some of the brightest minds in the indu...
	Promoted by Nappy Boy Dranks/Thrown LLC on September 25, 2024 T-Pain to Appear at NACS Show & Debut ‘Good Game’ Energy Shot T-Pain to Appear Tuesday, October 8, from 3-4:30 p.m. PT at Acosta Group Booth N1862 ROSWELL, Ge...
	Promoted by Bio-Botanica, Inc. on September 10, 2024 Bio-Botanica Announces New Partnership with Gillco Ingredients Distributor Bio-Botanica® and Gillco Ingredients, an Azelis Company Announce Exclusive Distribution Agreement...
	Promoted by Ryde: on August 28, 2024 Ryde: Wellbeing Shots Now Available on Amazon Wellbeing brand makes its U.S. debut with shots to help you Focus, Relax, or get Energized[Dallas...
	Promoted by Axiom Foods Inc. on August 26, 2024 Thanks to New USDA Organic Rules, The End of The Fake Organic Rice Protein Era is Officially Over Axiom’s Warnings are Realized and Oryzatein® Rice Protein Business is BoomingLOS ANGELES, CA – A...
	Promoted by Possibl Inc. on August 15, 2024 OGI Launches True Coffee Game Changer Always control your own coffee destiny with barista-style OGI mini cans for hot or iced coffee ho...
	Promoted by Horticulture Co on August 4, 2024 Karate Combat and Tempter’s, a Horticulture Co brand, Forge Historic Partnership, First Hemp-Derived THC Beverage to Land Major Sports League Sponsorship. Groundbreaking Collaboration Launched in Nashville.Knoxville, TN- On July 25th, the Nashville Mun...
	Promoted by FORALL Nutrition on July 29, 2024 FORALL Nutrition Launches World's Most Versatile Protein Powder with Zero Flavor, Grittiness, or Added Ingredients Atlanta, GA —No nonsense nutrition brand, FORALL™, announces the launch of its first product rang...
	Promoted by Ryde USA on July 10, 2024 Ryde: Wellbeing Shots to Hit Hawaiian Shorelines in Record-Breaking Row Ryde: Wellbeing Shots to Hit Hawaiian Shorelines in Record-Breaking Row Pocket-Size Dietary Suppl...
	Promoted by Matakia, LLC on June 30, 2024 Refreshment Without Compromise: Mataki, a Greek Inspired Beverage Brand, Launches Adaptogen-Infused, Alcohol Free RTD Cocktails Garden City Park, NY – Mataki, the pioneering alcohol free Greek beverage brand that is taking th...
	Promoted by d9 Designs Inc. on June 19, 2024 d9 Designs Inc. Announces Groundbreaking Advancement in Caffeine Technology d9-Caffeine offers prolonged and safe stimulant effectsd9-Caffeine is an alternative to conventio...
	Posted by ZOA Energy on May 21, 2024 ZOA Energy Partners with Gopuff to Bring Great Tasting Energy Drinks and Big Dwayne Energy to Doorsteps Nationwide ZOA Energy drinks are now available via in more than 1,000 cities across the U.S.TAMPA, Fla., May...

All Press Releases

C4 Energy Turns Up Summer with New Pink Lemonade Limited-Time Flavor, Plus Two Retailer-Exclusive Seasonal Launches Posted 5/29	Posted 5/29
PLAYR Launches Performance Nutrition Brand Built Specifically for Youth Athletes Posted 5/28	Posted 5/28
marro Launches on Misfits Market, Bringing First-of-Its-Kind Sparkling, Functional Bone Broth Beverage to Shoppers Nationwide Posted 5/27	Posted 5/27
Lithios Beverages Secures Celebrity Partnership Following Authentic Discovery of Brain Fuel + Hydration Posted 5/26	Posted 5/26
Phytolon Closes $23.6 Million Series B to Commercialize Its Innovative Natural Food Colors Posted 5/26	Posted 5/26
Vievé Founder Looks to Sell Brand Posted 5/26	Posted 5/26
Sunkist Hydration and Collagen Just Got More Powerful: Now with Vitamin D and Magnesium Citrate Posted 5/19	Posted 5/19
Aonic Fuel, Leading Natural High-Protein, High-Fiber Drink, Launches Nationwide at Sprouts Posted 5/18	Posted 5/18
Botanic Tonics Celebrates America’s 250th Anniversary with Limited-Edition feel free CLASSIC Bottle Posted 5/18	Posted 5/18
LIBRÉ Introduces a New Standard for Women’s Supplements in the GLP-1 Era Posted 5/17	Posted 5/17
T-Pain’s ‘Good Game’ Nootropic Energy Shots Expand Into Murphy USA Posted 5/14	Posted 5/14
HydroWild Launches Clean Hydration Brand Made Specifically for Kids and Teens Posted 5/14	Posted 5/14
The Vitamin Shoppe to Add Shakeology by BODi in Retail Locations Nationwide Posted 5/11	Posted 5/11
Shakeology by BODi Enters Retail Stores Nationwide, Marking a Major Expansion in the Company’s Nutrition-Led Strategy Posted 5/07	Posted 5/07
Power Plus Pain Aid Announces Partnership with the 2026 Montana Spartan Trifecta Weekend in Bigfork, MT Posted 5/06	Posted 5/06
Carrie Underwood Launches HiNote, a New Wellness Brand Built for Real Life Posted 5/06	Posted 5/06
Legendairy Milk Expands Womens Health Product Line in Target Stores Posted 5/05	Posted 5/05
Functional Mushroom Council Members Announce New Members, Innovation Centers, Product Launches and Research Posted 5/05	Posted 5/05
Dose Partners With Juice Press To Debut Limited-Time Smoothie, Bringing Clinically Backed Wellness To Everyday Rituals Posted 5/01	Posted 5/01
OMARA Debuts ACV Drink Mix to Modernize Daily Rituals Posted 4/29	Posted 4/29
Introducing GateDrop: New Energy Gummies Are Changing How You Get Your Lift — Clean, Flexible, No Can Required Posted 4/28	Posted 4/28
KA-EX Launches First Ready-to-Drink Creatine EAA+ Booster Posted 4/28	Posted 4/28
BULT Launches a Once-Daily Men’s Sexual Health Supplement That Eliminates Supplement Overlap and Redundancy Posted 4/27	Posted 4/27
JiMMYBAR! Brings America’s First Creatine Protein Bar to Costco Warehouses Nationwide Posted 4/27	Posted 4/27
Organic India's Psyllium Whole Husk Fiber Leads the Natural Category, Twenty Years After Launch Posted 4/23	Posted 4/23
Pendulum, the Breakthrough Gut Health Brand, Launches Nationwide at Sprouts Farmers Market Posted 4/22	Posted 4/22
BULT Launches a Once-Daily Men's Health Supplement That Eliminates Supplement Overlap and Redundancy Posted 4/21	Posted 4/21
Power Plus Pain Aid, the World’s First Energizing Pain Reliever Beverage Shot, Now Available on Amazon Posted 4/20	Posted 4/20
Vitaminis Expands National Retail Presence with Launch of 4-Pack Mini Drinks at 400+ Walmart Stores Posted 4/17	Posted 4/17
Neuro Launches First Brand Campaign: ‘Gum Is Dumb, Neuro Is Smart (Gum)’ Posted 4/16	Posted 4/16
GateDrop Energy Gummies Prepare to Disrupt the Booming Energy Drink Category Posted 4/13	Posted 4/13
Essential Candy Achieves USDA Organic Certification for Its Botanical Lozenges Posted 4/07	Posted 4/07
Blue Bear Launches “Refresh” Functional Tea for Immunity & Hydration Support, Expands Into Full-Day Wellness Lineup Posted 4/07	Posted 4/07
Layn Natural Ingredients Showcases Functional Teas, Beverage Concepts, and Natural Sweeteners at World of Coffee Posted 4/06	Posted 4/06
Nature Made & Avo Launch New Collab: From Supplements to SuperGreens Bowls Posted 3/31	Posted 3/31
Chee Hoo! The Frozen Treats Brand Born in Hawaii Launches a Protein Popsicle Worth Shouting About Posted 3/26	Posted 3/26
Better-for-You Nutrition Arrives for Older Adults as Lucille Health Launches Posted 3/24	Posted 3/24
Armored Fresh Launches PIILK With 30g Protein and 7 Ingredients Posted 3/20	Posted 3/20
Legendairy Milk Expands Into Sprouts Farmers Market Nationwide With Certified Organic Supplement Line Posted 3/18	Posted 3/18
Libré Officially Launches at Expo West with First Booth Exhibition and Beverage Sampling Partnerships Posted 3/05	Posted 3/05
Botanic Tonics, Maker of feel free, Named to Bain & Company’s 2026 Insurgent Brands List for Third Consecutive Year Posted 3/04	Posted 3/04
Clean Simple Eats Introduces New Clear Protein Powder Flavor Posted 3/04	Posted 3/04
Sarah Wragge Wellness Expands Award-Winning SWW Alkalize to Happier Grocery Following Strong Demand from New York Clients Posted 2/26	Posted 2/26
Ryde: Invests in the Future of College Athletes with Launch of New Collegiate Program in Partnership with Baylor Athletics Posted 2/24	Posted 2/24
Cutting Horse Closes Oversubscribed $75 Million Fund I to Partner with Founder-Led Consumer Brands Posted 2/24	Posted 2/24
Momentous Launches Fiber+: The First Performance Fiber for Gut Health, Metabolism & Whole-Body Recovery Posted 2/24	Posted 2/24
Wip Launches Fruit Punch and Blue Raspberry, Setting a New Standard for Flavor in Functional Energy Posted 2/24	Posted 2/24
TO. AM Recovery Boost Jelly Stick: A Smarter Way to Handle Hangovers Posted 2/23	Posted 2/23
The Vitamin Shoppe Launches "The Suppies" Awards Posted 2/23	Posted 2/23
Bish Bar Launches the First Protein Bar Designed for Hormone and Menstrual Health Posted 2/22	Posted 2/22
ZALT Launches First-Ever Electrolyte Pouches, Introduces a New Functional Hydration Format and Opens Pre-Seed Funding Round Posted 2/13	Posted 2/13
Levels Announces Regional Costco Expansion in the Pacific Northwest Posted 2/11	Posted 2/11
FITAID Announces Zero Sugar Revolution: Transitions Clean Energy Drink Portfolio and Debuts Industry-First Creapure Sticks Posted 2/09	Posted 2/09
Vitaminis Acquires Vitaminis.com, Strengthening Brand Identity and Customer Experience Posted 2/05	Posted 2/05
Vitaminis one of 5 companies in Gener8tor Milwaukee Accelerator Posted 2/05	Posted 2/05
Wip Appoints Joe Wichser as Senior Vice President of Sales to Accelerate National Expansion Posted 2/04	Posted 2/04
GoodVice Arrives: Your Body Was Waiting Posted 2/03	Posted 2/03
San Diego Woman-Owned Business AlmondRx Launches Nationwide in Sprouts Farmers Market Starting February 1, 2026 Posted 2/01	Posted 2/01
Arnold Schwarzenegger Partners with Momentous to Set the Standard for Performance and Longevity Posted 1/28	Posted 1/28
Bonbuz Introduces "Mood Pouches": Pocket-Sized 2oz Shooters Featuring Kanna Posted 1/28	Posted 1/28
Chai Vision Launches Sunello, a New Superfood Brand for Active Aging From the Inside Out Posted 1/28	Posted 1/28
DryWater Secures NSF Certified For Sport Designation, Elevating Clean Performance Hydration Posted 1/26	Posted 1/26
The Vitamin Shoppe, RAW Nutrition, and Juice Press Debut Exclusive "Berry Strong" Smoothie by Fitness Creator Sara Saffari Posted 1/23	Posted 1/23
Mitra9 Highlights Key Functional Trends Set to Shape the Beverage Category in 2026 Posted 1/16	Posted 1/16
Power Plus Pain Aid Activates 250 Convenience Stores Posted 1/15	Posted 1/15
Roxberry Launches Nationwide in Walmart, Bringing the First Modern Soda for Kids to 2,200+ Stores Across All 50 States Posted 1/12	Posted 1/12
19 Clinical Studies, Including the Largest Trial to Date, Support Safety of Natural Kratom Leaf Found in feel free CLASSIC Posted 1/12	Posted 1/12
Uncracked Launches DETOX: The First Functional Superfood Gel Built for a Daily Cleanse Posted 1/08	Posted 1/08
Vivi Launches the World's First Longevity Coffee Posted 1/07	Posted 1/07
Government Dismisses FDA Case Against Botanic Tonics, Maker of Feel Free Posted 1/06	Posted 1/06
Botanic Tonics' Kava Maté Now Available on Amazon Posted 12/22	Posted 12/22
Nutrabolt Welcomes Jason Cantelli as Chief Commercial Officer, U.S. Beverage Posted 12/17	Posted 12/17
Dymatize Launches Limited Edition ISO100 Clear Available at Sam's Club and Costco Posted 12/15	Posted 12/15
Nutrabolt Expands Global Footprint with Strategic Agreement in India Posted 12/12	Posted 12/12
New Launch: C4 Energy Shots (Big Energy, Tiny Bottle) Posted 12/10	Posted 12/10
Kava Haven Wins Best Non-Alcoholic Botanical Spirit at the Sans Bar Awards in Austin, Texas Posted 12/08	Posted 12/08
Morning Recovery by More Labs Debuts Exclusive New Flavor at Total Wine & More Posted 12/05	Posted 12/05
NOON WORLD Enters 104 Walmart Stores, Bringing Cognitive Wellness to Millions Across the West Coast and Hawaii Posted 11/21	Posted 11/21
Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms' Posted 11/21	Posted 11/21
Dialed In Introduces Its Premium Rosin Gummies to Arizona Posted 11/20	Posted 11/20
Pürblack Announces Record Growth in 2025 and Expands Erewhon Market Presence Posted 11/20	Posted 11/20
Foraging Transparency: Functional Mushroom Council Launches Posted 11/19	Posted 11/19
Natural Immunogenics Corporation Becomes Sovereign Naturals Posted 11/13	Posted 11/13
Re-Route Wellness Prepares for Large-Scale Launch of Grounding Sours: Functional Candy Designed to Help Calm the Mind Posted 11/12	Posted 11/12
Aonic Launches Aonic Complete: The First Two-Part Daily Essential Nutrition System Featuring Liquid + Capsule Delivery Posted 11/12	Posted 11/12
balaveda Wins KeHE's Golden Ticket at September 2025 Trend Finder Event Posted 11/12	Posted 11/12
Kate Farms Expands Access with Launch of High Protein Nutrition Shakes at Select Walmart Stores Posted 11/10	Posted 11/10
Enduraphin Raises Seed Round to Expand PHINTECH and Lead Ready-To-Mix Protein Category Posted 11/07	Posted 11/07
KAGED Ignites Category Innovation with Pre-Workout MAX, the First Absorption-Driven, Tingle-Free Pre-Workout with Creatine Posted 11/07	Posted 11/07
Repsly Expands Beverage Industry Leadership, Adding Major Brands to Its Growing Portfolio Posted 11/06	Posted 11/06
Bangers Heats Up the Holidays: New Hot Mamba & Hot Mamba Charged Join Caffeinated Chip Lineup Nationwide Posted 11/03	Posted 11/03
Botanic Tonics' feel free CLASSIC Climbs Past Household Brands to #1 Spot at a Top Five National U.S. Convenience Retailer Posted 10/30	Posted 10/30
Vitaminis Launches Daily Greens: A Convenient, Nutrient-Packed Drink for Everyday Wellness Posted 10/30	Posted 10/30
Pürblack Launches Research Grade Shilajit Resin for Measurable, Science-Backed Results Posted 10/28	Posted 10/28
Meet the Seaweed Startup Making Functional Nutrition Actually Good Posted 10/22	Posted 10/22
M2 Ingredients Launches Next-Gen Whole Mushroom Extracts with Superior Taste, Solubility & Format Flexibility Posted 10/22	Posted 10/22
The King of the Monsters Meets the King of Energy: C4 Ultimate Energy x Godzilla Arrives Posted 10/16	Posted 10/16
Forall Nutrition Launches Water+Protein: The World's First Clear, Flavorless Protein Water Posted 10/16	Posted 10/16
Pharmachem to Launch GPM Biome Fermented Nutrients with Postbiotics at SupplySide Global Posted 10/15	Posted 10/15
Laird Superfood Brews New Fall Flavor: Maple Instant Latte with Functional Mushrooms Posted 10/14	Posted 10/14
Jungle: Hydration Beyond Water. Understanding the Importance of Electrolytes for the Body’s Balance Posted 9/29	Posted 9/29
Kate Farms Launches Kids Nutrition Line to Walmart: Making Higher Standards for Families, Easier to Find Posted 9/24	Posted 9/24
Mary & Jane Launches Revive: A Modern Hangover Remedy for Today’s Social Rituals Posted 9/23	Posted 9/23
C4 Energy Launches Fall Creative Campaign: We Are All Athletes Posted 9/18	Posted 9/18
BioAthletic Launches Kombucha-Powered NSF-Certified Hydration Powder, Redefining Functional Performance And Wellness Posted 9/15	Posted 9/15
Knashi Expands 'Perfect Anytime' Beverages Coast to Coast in the U.S. Posted 9/11	Posted 9/11
C4 ENERGY Announces Saquon Barkley Appreciation Day with Philly Fan Takeover on Thursday, September 4 Posted 9/03	Posted 9/03
Enamio Remineralizing Gum to Restock End of September After Rapid Sellout, Opens Pre-Orders for Plastic-Free Oral Care Innovation Posted 9/01	Posted 9/01
Introducing Iris Nutrition: A Women & Minority-Led Functional Wellness Brand Redefining Women’s Wellness with Hormonal Health at its Core Posted 8/25	Posted 8/25
Mitra9 Leads the Industry as Florida Bans Synthetic 7-OH Statewide Posted 8/22	Posted 8/22
Big Bold Health Debuts at Erewhon, Bringing Innovative Immune Health Solutions to Store Shelves Posted 8/18	Posted 8/18
NOON Enters Raley’s Innovation Set with Dual-Layer Gummy, Accelerating U.S. Retail Expansion Posted 8/12	Posted 8/12
NutriFusion Ranks No. 3436 on the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies Posted 8/12	Posted 8/12
Freight for Founders: LoadUP Disrupts the Way Beverage Brands Move Product Posted 8/12	Posted 8/12
Drinks With Benefits: NYC’s First Zero-Proof Festival Launches with Powerhouse Lineup of Partners Posted 8/11	Posted 8/11
Plant Power’s Shake Protein offers 100% natural nutrition and high-quality protein for post-workout recovery and daily routines Posted 8/07	Posted 8/07
WishGarden Herbs Earns B Corp Certification and Champions FairWild Sustainability in North America Posted 8/05	Posted 8/05
BOND Launches Nationwide Retail, Available Exclusively at Whole Foods Market Posted 8/04	Posted 8/04
Unbuzzd Wellness Commences Reg D Capital Raise Campaign Posted 8/01	Posted 8/01
Drink Wholesome Unveils Maple Cinnamon Protein Powder With Novel Protein Blend Posted 7/29	Posted 7/29
AdvoCare Rehydrate Provides Great Tasting, Rapid Cellular Hydration that Goes Beyond Water Posted 7/15	Posted 7/15
Cellucor/C4 Partners With Jolly Rancher on Flavored Creatine and Energy + Aminos Posted 7/15	Posted 7/15
New Premier Protein +Fiber Protein Powder Posted 7/14	Posted 7/14
Trumpdrive Redefines Cognitive Energy Drink With Nootropic Formula for Focused High Performers Posted 7/09	Posted 7/09
Kate Farms unveils new High Protein Nutrition Shake: Protein with purpose, built for real change Posted 7/08	Posted 7/08
VMI Sports Officially Launches PEZ Flavored Creatine and Aminogex Products Posted 7/02	Posted 7/02
Trace Unveils ConcenTrace Daily Mineral Powder: Everyday Ritual for Whole-Body Health Posted 7/01	Posted 7/01
Former Love Is Blind Star and Ex-Supplement Brand Creative Director Team Up to Launch FLYTE: A Clear Whey Protein That Also Hydrates Posted 7/01	Posted 7/01
Exclusive First Look: Caffeinated Chips Landing In 1,100+ Stores Nationwide Posted 6/26	Posted 6/26
Exclusive First Look: Caffeinated Chips Landing in 1,100+ Stores Nationwide Posted 6/26	Posted 6/26
Nature Made Teams Up With HelloFresh And Justine Doiron To Bring Gut Health To The Table Posted 6/26	Posted 6/26
LiQure Makes A Splash At Chicago’s Largest Street Festival, Taste of Randolph, With Dedicated “Recovery” Bar Menu Placement Posted 6/23	Posted 6/23
Supergut Unveils Refreshing New GLP-1 Booster Flavors For Summer Posted 6/19	Posted 6/19
Former French Laundry Sommeliers Open Nation’s First All-in-One Zero Proof Tasting Lounge, Cocktail Bar, and Bottle Shop Posted 6/13	Posted 6/13
MartinBauer Launches Line of Prebiotic Solutions Posted 6/11	Posted 6/11
Islamic Services of America (ISA) Strengthens Global Halal Leadership with Strategic Indonesian Government Partnership Posted 6/07	Posted 6/07
LiveComplete Protein Powder Is Going To Revolutionize The Protein Industry Posted 6/06	Posted 6/06
C4 Partners with Saquon Barkley as the Face of C4 Sport Pre-Workout to Maximize Performance for Elite Athletes and Everyday Champions Posted 5/28	Posted 5/28
EY US unveils William Grand of NutriFusion as an Entrepreneur Of The Year 2025 Florida Award Finalist Posted 5/27	Posted 5/27
RYSE Energy Creates a New Category in Energy: 12oz Energy Drink with a Splash of Protein and Prebiotics Posted 5/24	Posted 5/24
Sol-ti Expands SuperShot Line into Starbucks, Walmart and Target Posted 5/23	Posted 5/23
A TikTok Mix-Up Leads to Big Boost for Happypop Posted 5/15	Posted 5/15
Ryde: and Heidi Montag Team Up to Challenge Unrealistic Wellbeing Standards with Bold U.S. Launch Posted 5/13	Posted 5/13
Legendairy Milk Brings Women's Wellness Supplements to Walmart Aisles Nationwide Posted 5/12	Posted 5/12
Water Plus Supplements Launches Supplement + Alkaline Water Line Posted 5/12	Posted 5/12
Botanic Tonics, Maker of feel free, Achieves ISO/IEC 17025:2017 Accreditation, Further Cementing Commitment to Quality and Scientific Excellence Posted 5/12	Posted 5/12
Zarbee's Enters Digestive and Hydration Health Posted 5/09	Posted 5/09
C4 Unveils C4 AlphaBomb: The Pre-Workout for Next-Level Performance Posted 5/06	Posted 5/06
Huel Expands U.S. Retail Presence With Launch Of Black Edition High-Protein Complete Meal In GNC Posted 5/01	Posted 5/01
Eagle Diagnostics Launches New Gold Standard Program In Banned Substances – TruShield Certified Posted 4/30	Posted 4/30
Ryde: Secures Amazon Distribution, Opens New Dallas HQ Posted 4/30	Posted 4/30
5-hour ENERGY Energizing Hot Sauce Adds Some Kick to Your Cinco Plans Posted 4/29	Posted 4/29
Big Bold Health Launches HTB Immune Energy Chews For A Convenient Way To Support Immune Health And Vital Energy Posted 4/29	Posted 4/29
Silver Star Nutrition Announces Launch of ELITE Plant Protein Posted 4/23	Posted 4/23
Amu Nutrition’s Mongolian Shilajit Wins 2025 Natural Choice Award For Best Immune Support Supplement Posted 4/21	Posted 4/21
Cultivate Doubles Down on Talent to Focus on Sprouts Farmers Market Posted 4/21	Posted 4/21
Introducing Hormbles Chormbles: Candy Reinvented Posted 4/16	Posted 4/16
Seen Nutrition Honors Women’s Bone Health with Real Food Calcium Chew for National Osteoporosis Awareness & Prevention Month Posted 4/12	Posted 4/12
Celly Nutrition Announces Landmark Partnership with the Asian American Trade Associations Council (AATAC) To Expand Retail Availability of its Alcohol Detox Beverage unbuzzd Posted 4/09	Posted 4/09
Clear Protein Hydration Drink Leader Protein2o Expands Nationwide Presence and Unveils New Exclusive Lemon-Lime Flavor with Target Posted 4/07	Posted 4/07
Next Health and Sunlife Organics Partner on 'Limitless' Superfood Smoothie to Optimize Health through Nutrition Posted 4/04	Posted 4/04
C4 Energy Opens Waitlist for First-Ever Champagne-Bottled Energy Drink Posted 4/04	Posted 4/04
Tranont Launches Clear: A Refreshing Twist on an Everyday, All-Day Protein Supplement for Women Posted 4/01	Posted 4/01
Nearly a Third of Americans Seek Health Benefits from Coffee and Tea, According to New Research Posted 3/21	Posted 3/21
C4 Performance Energy Introduces Peach JOLLY RANCHER to Its Lineup Posted 3/19	Posted 3/19
Botanic Tonics, Maker of feel free, Announces Promotion of Chris Elebesunu to Chief Sales Officer Posted 3/18	Posted 3/18
M2 Ingredients, Building on 15 Years of Organic Leadership, Pioneers Regenerative Organic Certified Mushrooms and Launches Myco-Suspend Beverage Solution. Posted 3/13	Posted 3/13
Organic India Earns the Highly Regarded Regenerative Organic Certified Across Multiple Teas and Supplements Posted 3/12	Posted 3/12
Sport Drink Announces NHL Goaltender Pheonix Copley as Minority Owner Posted 3/12	Posted 3/12
Kate Farms Launches New Plant-Based Kids Nutrition Option – Complete, Delicious, and Provides a Wide Range of Essential Nutrients Posted 3/12	Posted 3/12
REDCON1 x HOSTESS BRANDS Announce Exclusive Partnership to Launch Iconic Flavors in Protein Shakes Posted 3/10	Posted 3/10
C4 Performance Energy Signs Historic 128 Collegiate Basketball Players Posted 3/06	Posted 3/06
Botanic Tonics, Maker of Feel Free, Recognized on Bain & Company's 2025 Insurgent Brands List Posted 3/05	Posted 3/05
Roots Focus Expands Its Mind & Mood-Boosting Supplement Line with New On-the-Go Stick Packs Posted 3/04	Posted 3/04
C4 Energy Announces New "Made for Athletes. Certified for Sport." Campaign Highlighting Distinguished NSF Certification Setting C4 Apart from Competitors Posted 3/04	Posted 3/04
Om Mushrooms to Unveil New Look of its Growing Range of Functional Mushroom Products at Natural Products Expo West Posted 3/03	Posted 3/03
Bucked Up Taps Alex Eubank as New Brand Ambassador Posted 2/26	Posted 2/26
Karma Water Revolutionizes On-the-Go Wellness With Launch of Probiotic And Energy Stick Packs Posted 2/26	Posted 2/26
Roots Focus Expands Its Mind & Mood-Boosting Supplement Line With New On-the-Go Stick Packs Posted 2/25	Posted 2/25
Clean Simple Eats Introduces Its First-Ever Clear Protein Soda Posted 2/24	Posted 2/24
Sprinkle Revolutionizes On-The-Go Calm: Fast-Acting, Flavorless Hemp-Derived THC Drink Mix Launches at Top Ten Liquors Minnesota Posted 2/23	Posted 2/23
Crushed Tonic Launches Game-Changing Korean Broth Beverage Following Viral TikTok Success, Partners with Urban Outfitters Posted 2/21	Posted 2/21
Remedy Organics Launches New Plant Powered Protein SuperBlends – Protein On The Go! Posted 2/20	Posted 2/20
Kate Farms Introduces Pediatric Peptide 1.0 in an Organic Natural Strawberry Flavor Posted 2/19	Posted 2/19
NutraShure’s BIOMEnd Receives Patent Publication and is now Available in a Heat-Stable, Beverage-Grade Form Posted 2/19	Posted 2/19
Pea Protein Products Struggling with Taste and Texture? Imbibe's NonSense Maskers Offer the Solution! Posted 2/19	Posted 2/19
Bragg Makes Wellness More Accessible with Nationwide Launch of Apple Cider Vinegar Supplements at Sprouts Farmers Market Stores Posted 2/18	Posted 2/18
Qualify Protein Releases New Cookies & Cream Whey Protein Powder Posted 2/17	Posted 2/17
Limitless X Holdings Inc. Chairman & CEO Jas Mathur Launches First-Ever Limitless Wellness House In Medellín, Colombia with Jonathan Majors, Meagan Good and Expofitness Posted 2/14	Posted 2/14
DryWater Launches First-to-Market No Sugar Added, Stevia-Free Hydration Powder Posted 2/12	Posted 2/12
Essential Mushrooms Showcases the Rising Popularity of Chaga Mushroom Supplements Posted 2/12	Posted 2/12
Whole Foods Market LEAP participant, Tiny Sprouts Foods, Unveils Organic Superfood Boosters for Kids at Whole Foods Market Posted 2/06	Posted 2/06
Introducing Aqua Boost Posted 2/05	Posted 2/05
Celly Nutrition Retains Leading New York Investment Bank to Advise on Capital Raise and Possible Initial Public Offering Posted 2/05	Posted 2/05
VEGA Announces 2025 Rebrand with Enhanced Performance-Driven Nutrition Line Posted 2/04	Posted 2/04
VUUM Sparkling Protein Launching Reformulation + New Flavors Posted 2/04	Posted 2/04
Quantum Biopharma Announces the Success of unbuzzd Clinical Trial Posted 2/04	Posted 2/04
Super Speciosa Launches Revamped Watermelon Kratom Tincture with Enhanced Formula Posted 2/03	Posted 2/03
Celsius Introduces New CELSIUS HYDRATION Zero-Sugar Powder Sticks Posted 1/29	Posted 1/29
Qualify Protein Releases New Wild Strawberry Whey Protein Powder Posted 1/28	Posted 1/28
M2 Ingredients Announces Grand Opening of State-of-the-Art Mushroom Growing Facility Posted 1/28	Posted 1/28
Introducing Klar: Clean Energy and Hydration for Peak Performance and Focus Posted 1/23	Posted 1/23
New Study Demonstrates BIOMEnd's Pharmacokinetic Benefits Over Tributyrin and Sodium Butyrate Posted 1/21	Posted 1/21
NutriFusion Announces Supplier Partnership with UMMY Kids Superfood Shakes Posted 1/17	Posted 1/17
Botanic Tonics, Maker of feel free, Establishes Consumer Advisory Council to Further Strengthen Industry Leadership Posted 1/14	Posted 1/14
WishGarden’s Launches New Mocktail Kit Posted 1/02	Posted 1/02
DryWater ® Redefines Hydration with the First Real Fruit-Based Electrolyte Plus Vitamin Powder Posted 12/12	Posted 12/12
Botanic Tonics Unveils Science Behind feel free CLASSIC, Announces Promising Research Findings, and Reinforces Commitment to Transparency and Consumer Safety Posted 12/12	Posted 12/12
Cornbread Hemp Releases New THC Gummy - USDA Organic Blood Orange Bliss Posted 12/04	Posted 12/04
The Roasted Purpose Redefines Functional Beverages with Protein-Enriched Coffee Posted 12/02	Posted 12/02
Cowbell Launches Hydration Beverage Posted 12/02	Posted 12/02
GHOST Secures Its First Ever NIL Deal With Cavinder Twins, Empowering College Athletes and Elevating Brand Synergies Posted 11/19	Posted 11/19
WishGarden Herbs Launches “Meet the Moment” Marketing Campaign to Empower Zennials to Own Their Health Posted 11/18	Posted 11/18
ISOPURE Teams Up with Tiffani Thiessen for 5-Ingredient Holiday Recipes Posted 11/15	Posted 11/15
DripDrop Hydration Launches New Sunburst Variety Pack Exclusively at Walmart Posted 11/13	Posted 11/13
DIRTEA Introduces New Chai Super Blend, Expanding its Functional Wellness Offering Posted 10/29	Posted 10/29
b.Ready Wellness: The Perfect Science-Backed, Vegan Hangover Recovery Gummies for the Holiday Season Posted 10/26	Posted 10/26
Fuel Your Expo Experience: Introducing XPO NRG, a Collaborative Energy Drink at SupplySide West 2024 Posted 10/24	Posted 10/24
Hiya Announces Kids Daily Immune Expanding Healthy Offerings for Kids Posted 10/23	Posted 10/23
Kabrita Expands U.S. Access to Goat Milk Infant Formula with Nationwide Availability at Whole Foods Markets and Sprouts Farmers Markets Posted 10/17	Posted 10/17
GUNNA Drinks Expands US Presence with Innovative Immune-Boosting Lemonades Posted 10/15	Posted 10/15
Trace Announces New Chief Executive Officer Posted 10/15	Posted 10/15
Sol-ti, Launches First-Ever Category Expansion with SuperStix, Organic Hydration Sticks with Superfood Functions Posted 10/15	Posted 10/15
Botanic Tonics Achieves Top 10 Manufacturer Status in Energy Category for Convenience Store Posted 10/07	Posted 10/07
Sunset Launches “The 2024 Sunset Foods Market Innovators Awards” to Discover Chicagoland’s Next Big Food & Beverage Brands Posted 10/04	Posted 10/04
Biogena One Premium Supplement Drink Taps Actor & Entrepreneur Oliver Trevena as the New Face of Wellness Innovation Posted 10/01	Posted 10/01
Trace Announces All-Encompassing Rebrand, Unveils New Packaging & Products in its Mission to Remineralize the World Posted 9/26	Posted 9/26
T-Pain to Appear at NACS Show & Debut ‘Good Game’ Energy Shot Posted 9/25	Posted 9/25
WishGarden Herbs Makes Three Strategic Hires to Drive Growth, Including Naming Tracy Van Hoven First-Ever Chief Marketing Officer Posted 9/24	Posted 9/24
Introducing Purest Electrolyte Posted 9/23	Posted 9/23
Wellious Collaborates with Danielle Brown, Renowned Vegan Influencer with 10 Million Followers, to Launch New Protein Powder Posted 9/19	Posted 9/19
Botanic Tonics Reaches Settlement Agreement in Class Action Lawsuit, Reaffirms Commitment to Industry-Leading Standards Posted 9/18	Posted 9/18
Traditional Medicinals Debuts New Line of Stress Ease Teas to Help Americans Combat Rising Stress Levels Posted 9/17	Posted 9/17
The Peachie Spoon Launches Swoon-Worthy Protein Powders for a Nourished Start Posted 9/16	Posted 9/16
Roots Focus Launches Line of Mind & Mood Boosting Nootropic Supplements Posted 9/12	Posted 9/12
TAHA Enters the U.S. Market with Innovative Protein Products Posted 9/12	Posted 9/12
While Gut and Mental Health Challenges are Significant, Biotics May Offer a Promising Solution Posted 9/10	Posted 9/10
Bio-Botanica Announces New Partnership with Gillco Ingredients Distributor Posted 9/10	Posted 9/10
Sip with Purpose: Collective Arts Launches Botany Adaptogenic Elixirs for Mindful Drinking Posted 8/28	Posted 8/28
Ryde: Wellbeing Shots Now Available on Amazon Posted 8/28	Posted 8/28
Is Your Kava and Kratom Coming from a cGMP-Certified Facility? Posted 8/27	Posted 8/27
Liquid Youth™ Launches Premium Collagen Peptides Beverages and Powders Posted 8/27	Posted 8/27
Thanks to New USDA Organic Rules, The End of The Fake Organic Rice Protein Era is Officially Over Posted 8/26	Posted 8/26
Why Athletes and Active Individuals Prefer Liquid Supplements for Performance and Recovery Posted 8/23	Posted 8/23
Leslie Danford Unveils Vitaminis Gut Health: A Revolution in Convenient, Healthy Nutrition Posted 8/20	Posted 8/20
Kava Haven Emerges as a Top-Selling Non-Alcoholic Spirit in Bottle Shops Across the U.S. Posted 8/18	Posted 8/18
WishGarden Herbs Celebrates 45th Anniversary with Product Innovations and a Refreshed Look Designed to Appeal to a New Generation Seeking a Healthier, More Sustainable Future Posted 8/15	Posted 8/15
OGI Launches True Coffee Game Changer Posted 8/15	Posted 8/15
Taika Introduces Strawberry Matcha Flavor to Adaptogenic Latte Line Posted 8/14	Posted 8/14
Trace Appoints New Chief Financial Officer Posted 8/08	Posted 8/08
Karate Combat and Tempter’s, a Horticulture Co brand, Forge Historic Partnership, First Hemp-Derived THC Beverage to Land Major Sports League Sponsorship. Posted 8/04	Posted 8/04
Botanic Tonics' 'feel free' Tops NielsenIQ Rankings for Eight Consecutive Quarters Posted 7/29	Posted 7/29
FORALL Nutrition Launches World's Most Versatile Protein Powder with Zero Flavor, Grittiness, or Added Ingredients Posted 7/29	Posted 7/29
Two Viral TikTok Brand Sensations Partner to Revolutionize Frozen Treats Posted 7/22	Posted 7/22
Higher Healths Launches Performance Supplement, Strong Posted 7/17	Posted 7/17
Chili Beverage Introduces Wellness Drinks to Elevate Daily Hydration—Launching This Autumn Posted 7/11	Posted 7/11
Ryde: Wellbeing Shots to Hit Hawaiian Shorelines in Record-Breaking Row Posted 7/10	Posted 7/10
Refreshment Without Compromise: Mataki, a Greek Inspired Beverage Brand, Launches Adaptogen-Infused, Alcohol Free RTD Cocktails Posted 6/30	Posted 6/30
Gold's Gym, "The Mecca of Bodybuilding," Launches its First Premium Pre-Workout Posted 6/28	Posted 6/28
A Collab That Was Mint To Be! GHOST Launches Limited-Edition OREO “MINT” Whey Protein Powder Posted 6/28	Posted 6/28
Kate Farms Opens State-of-the-Art Innovation and Quality Center Posted 6/26	Posted 6/26
Mitra9 Expands into Kanna Market with New Mango Sunrise Extract Shot Posted 6/21	Posted 6/21
Sports Research Unveils "The Sport of Life: Play It Your Way" Hydrate Electrolyte Hero Campaign Posted 6/20	Posted 6/20
d9 Designs Inc. Announces Groundbreaking Advancement in Caffeine Technology Posted 6/19	Posted 6/19
Botanic Tonics, Maker of feel free, Proudly Supports American Herbal Products Association as an Annual Fund Donor Posted 6/19	Posted 6/19
Botanic Tonics, Maker of feel free, Supports the Kava Coalition, Advocating for Responsible Industry Practices and Consumer Choice in the Kava Industry Posted 6/11	Posted 6/11
BEAM Be Amazing Introduces Iconic Dole Whip Supplements Posted 6/06	Posted 6/06
Zend Coffee Rebrands as Zend Wellness and Launches MetaGlow Collagen Posted 6/06	Posted 6/06
*BIOLYTE – The World’s First “IV in a Bottle” – Launches Powder Packets Posted 5/31	Posted 5/31
CoreFX Ingredients Expands Portfolio with the Acquisition of Connoils Posted 5/28	Posted 5/28
ZOA Energy Partners with Gopuff to Bring Great Tasting Energy Drinks and Big Dwayne Energy to Doorsteps Nationwide Posted 5/21	Posted 5/21
VMI Sports Expands Partnership with H-E-B to Bring High-Quality Supplements to More Fitness Enthusiasts Posted 5/17	Posted 5/17
REBBL Debuts New Category with the Launch of Organic Smoothie Starter Posted 5/16	Posted 5/16
Botanic Tonics, Maker of feel free, Voluntarily Raises Age Requirement to 21 for All Products in a Commitment to Responsible Consumption Posted 5/16	Posted 5/16
Cheribundi Expands Product Offerings With New Line Of Tart Cherry Gummies Posted 5/16	Posted 5/16
Former Coca-Cola Executive Matthew Tarallo Launches AETHER Brand Group –Incubating and Operating Brand House in Adult Consumption Categories Posted 5/14	Posted 5/14
C4 Packs a Punch With New Hawaiian Punch Collaboration Posted 5/09	Posted 5/09
NutraShure Launches BIOMEnd, The First Ready-To-Mix Drinkable Butyrate Posted 5/08	Posted 5/08
ONLY Hydration Launches Electrolyte Supplements in Classic Asian Flavors Posted 5/08	Posted 5/08
FITAID of LIFEAID Beverage Co. LLC, Releases Two New Flavors of FITAID RX Zero, Only One Will Stay Posted 5/07	Posted 5/07
Botanic Tonics Announces Support for the Global Kratom Coalition and Advocates for Safe, Regulated Kratom Industry Posted 5/06	Posted 5/06
Bragg Becomes a Certified B Corporation Posted 4/30	Posted 4/30

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